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Industrial Marketing Management, Business Development

Modern Methods in Strategic Planning and Building Performance Indicators

REF: U12382  DATES: 22 Sep - 3 Oct 2019  VENUE: Milan (Italy)  FEE: 6750 


During  the planning  process, the temptation  is  always to spend  most of the time working    on   the   business,   discussing   the   big   picture   strategic   plans   and breakthrough  developments  that  are  critical  to  the  future  of the  company.  Only looking at long-term plans ignores a critical  part of the planning  process:  Defining the annual goals and key performance indicators,  KPls, which will be relevant in the day-to-day running  of the business to turn those high-level  goals into reality. This may seem too detailed  of an exercise to make it a big part of your annual strategy meeting,  but it requires just as much focus and attention as your big-picture plans
if they are ever going to be realized.

What is the secret of the continued success of some institutions in meeting the expectations of stakeholders compared to others? Why does the performance record of some institutions fluctuate up and down? The strategic perspective of these institutions is the key factor in their success.
This training  course  is  structured  into  many effective frameworks, tools and  methods  in  strategic planning and implementation.  Participants will be able to identify the real reasons for successful long-term  strategic  performance  and  will  be  able  to  adopt  successful  approaches  in  their institutions.
On the other  hand, this course  will  cover  the seven  steps  of the strategy  management  process, from strategic "thinking"  elements to "planning"  and  "implementation".  Participants at the end of
the course will be able to implement.or improve the strategic process in their institutions to reach
the vision of the institution and achieve its mission.


The course is  designed for managers at all levels, corporate officers and coordinators who  are involved in the development and implementation of the organization's plans through which to achieve their strategic goals and objectives


At the end of the course, participants will be able to:

  • Effective  implementation  of strategy  management through the  use of strategic thinking and effective planning tools and  methods
  • Employing models and frameworks for strategic analysis of the external environment of the institution
  • Building competencies and  institutional capacities to reach a competitive level
  • Employing the necessary capacities to implement the measurable strategic plan in  pursuit of the vision of the institution
  • The practical implementation of the strategic plan through internal procedures focused on continuous  improvement
  • Choose an  institutional culture that promotes successful  implementation of the strategy
  • Introducing  participants  to the concept,  importance  and  planning stages from a  modern Western  point of view
  • Introducing participants to scientific methods of the stages of innovation in the preparation of work plans and follow-up systems
  • Develop the skills of drafting and preparing the objectives of the plan from the study of the current situation of the company
  • Apply strategic thinking, environmental analysis and determine the organization's ambition
  • Evaluate  and  select  strategies  that  provide  a  sustainable  competitive  advantage  for  the organization
  • Define  strategic  objectives,  key performance indicators  and  smart  digital  targets  for the organization.


The course develops the following  competencies:

  • Strategic Planning
  • Competitive analysis
  • Trend analysis
  • Implementation of the Strategy.


The administrative  process for the formulation and implementation of the strategy:

  • Three pivotal questions about strategy.
  • Key factors of a successful strategy.
  • Strategic perspective and pursuit of competitive value.
  • The importance of strategy.
  • Strategy formulation and implementation.
  • Types of strategic objectives.
  • Corporate and business strategies.
  • Strategies at the functional and operational level.
  • The extent to which the strategy is formulated and implemented.

Evaluation of the external environment of the institution:

  • The partial and total elements of the institution's environments.
  • Key questions related to the industry and the environment of the organization.
  • The prevailing economic characteristics of the industry.
  • Porter's five competitive forces.
  • Typical competition weapons.
  • Key factors for competitive success.
  • Fundamentals of the PEDESTL Framework.
  • Identify external opportunities for the institution.
  • Identify external risks affecting the institution.

Evaluating the sources of the institution and its competitive level:

  • situational analysis: key questions.
  • The role of SWOT analysis in improving strategy formulation.
  • Identify the internal strengths of the organization.
  • Comparison of competencies,  basic competencies and outstandtnq competencies.
  • Identify internal weaknesses  in the organization.
  • Porter's general strategy.
  • Innovative value chain.
  • Strengthen the organization's ability to implement a successful strateqv.
  • Drafting and implementing the strategy.
  • Management challenges in  implementing the strategy.
  • Strategy implementers.
  • Form a strong management team.
  • Building core competencies and competitiveness.
  • Identification of strategic objectives.
  • balanced Scorecard.
  • Key success factors.
  • Key performance indicators.
  • Adapting the institutional structure to the strategy.
  • Internal Operations Management.

From the Strategic Plan to the Action Plan:

  • Provide resources for successful implementation of the strategy.
  • Develop  and  follow  policies  and  procedures  that  facilitate  the  implementation  of the
  • Strategy.
  • Adoption of best practices and continuous development.
  • Building information and operational systems to support corporate strategy.
  • Link incentive and reward systems to implement the strategy.
  • Guidelines for designing an effective compensation system.
  • Leadership and culture of the institution.
  • Establish an institutional  culture  that  promotes  the  successful  implementation  of  the Strategy.
  • Dissemination of institutional culture.
  • Types of cultures of the institution.
  • Lead the implementation process of the strategy..

Planning and new global variables :

  • Tactical planning and strategic planning.
  • Effective planning.
  • Strategic planning style thinking.
  • The ditterence between strateqic planning and strategic ttfinkfng - strategic management.
  • Old and modern planning styles and schools.
  • The difference between strategic and operational planning.

What is the importance of strategically planning managers?

  • Ten reasons for the failure of the strategic plan.
  • The rise and fall of strategic planning wave.
  • Future aspect of the Strategic Plan.

Strengthen  the capacity of the  institution  to implement  a successful  strategic  plan  and measure performance indicators:

  • Drafting and implementing the strategy.
  • Management challenges in  implementing the strategy.
  • Strategy implementers.
  • Form a strong management team.
  • Building core competencies and competitiveness.
  • Identification of strategic objectives.
  • balanced Scorecard.
  • Key success factors.
  • Key performance indicators.
  • Adapting the institutional structure to the strategy.
  • The importance of setting targets for each performance indicator.
  • KP ls are key to the organization's success.
  • Key performance indicators specifications.
  • Development of key performance indicators.
  • Design of basic performance benchmarks.
  • Typical features of these measurements.
  • Types of Key Performance Indicators (KPls).
  • Efficiency Indicators.
  • The difference between good and bad performance indicators.
  • Methodology .for generating performance metrics.
  • Performance Measurement System.
22 Sep - 3 Oct 2019
Milan (Italy)


Modern Methods in Strategic Planning and Building Performance Indicators

Milan (Italy)

COURSE DATES: 22 Sep - 3 Oct 2019


Contact Us

Istanbul, Turkey
Phone: +905397472269

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Phone: +971544558902
Phone: +96181746278

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