Public Relations International Protocol and Events

Overview:

In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable or public sector. In this course we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.

The overall objective of the training course:

• Identify the  importance of public relations in light of the new international challenges.
• A detailed presentation of the external sources in general, which can be used to carry out international public relations work.
• How to deal with global crises and disasters.
• Etiquette rules locally and internationally.
• Making use of the information capabilities of international business services.

Course content:
The first unit:Role of Public Relations:

• The overall picture and general impression.
• The  reflective image.
• The current image and the required.
• The  multiple and common image.
• Knowledge and understanding.
• Accept the situation.
• Sympathy.

The second unit: Moral and Legal Aspects:

• Ethical aspects.
• Moral Behavior in the Oxford English Dictionary.
• Charter of Practice and Institute of Public Relations (IPR).
• Law and settlement of reputation.
• Contracts and Commercial Fraud.
• Copyright law or authorship.
• The effectiveness of the law and continuity.
• Ownership and transfer of copyrights.
• Literary rights and licensing of work copies.
• The right to deal with the employer and provide thanks.

The third unit: Sources of International Public Relations:

• Public relations consulting firms.
• Some international media organizations or The National press agency.

     The Independent Television contactor association.

• Reasons for hiring an international consulting firm for public relations.
• Public relations consultants association (PRCA).
• Types consulting companies.
• Advantages of using an international public relations consulting firm.
• Disadvantages of using a consulting firm.

The fourth unit: Six points created by (Frank J fkins) to plan a public relations program:

• Evaluate the situation.
• determining the goal.
• Select audience.
• Choice of means.
• Program Evaluation.
• Budgets.

The fifth unit: Public Relations and Crisis Management:

• What is Crisis Management?
• How to adapt to the crisis?
• Evaluation with maximum objectivity.
• Planning and preparation.
• Training and modification of the plan.
• The end of the crisis and the PR team.

The sixth unit: Dealing with the international media:

• Commander and the public.
• Opportunities for media coverage by the media.
• Use of documentary material.
• UNITEL and World News Service (UNS).

 The seventh unit: Information Technology and Performance Improvement:

• Information Network (Local International) Opportunities and Risks.
• Email and how to deal with it.
• The art of designing and preparing media materials.
• Designing public relations pages on international information networks.
• The art of public opinion and media by email.
• Preparation of databases on international public relations.

The eighth unit: Public Relations and Rules of Protocol:

• The nature of human beings and their human needs.
• Reception skills and etiquette.
• VIP styles.
• Skills of preparing and drafting invitations and preparing for meetings and seminars.
• VIP visits.
• A practical laboratory in the management of international public relations.