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PR & Customer Service


Public Relations and Media Skills


REF: R5017  DATES: 17 - 28 Feb 2019  VENUE: Istanbul (Turkey)-Radisson Blu Hotel Sisli  FEE: 6750 

Overview:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.

Program Outline:

Public Relations Concepts:

  • Roles and Situations.
  • Qualities for Successful Public Relations Staff.

Public Relations and Communication:

  • The Public Relations Officer as Communicator.
  • Exchange of Messages.
  • Models of Communication Process.
  • Importance of Body Language in Public Relations.

Public Relations Responsibilities:

  • Corporate Image Identity and Reputation.
  • Public and Community Oriented Activities Aimed at Internal and External Public.

Public Relations and the Media:

  • Relations with the Media.
  • Preparing Press Kits.
  • Preparing Press Releases.
  • Conducting Press Conferences.
  • Dealing with the Media.
  • Building Good Relationships with the Media.

 

Presentation Skills and Techniques in Public Relations:

  • Preparation.
  • Rehearsal.
  • Presentation.

Public Relations Written Skills:

  • Editorial, Layout and Production Techniques.
  • Writing Memos and Reports.
  • Preparing Newsletters.
  • Designing and Preparing Brochures.

The Public Relations Promotional Role:

  • Public Relations Role in Marketing and Advertising.
  • Sponsorship and Promotions.
  • Organizing Exhibitions.
  • Media Coverage.

 

COURSE DATES
17 - 28 Feb 2019
COURSE REF
R5017
VENUE
Istanbul (Turkey)
Address
Radisson Blu Hotel Sisli
COURSE FEE
6750 

Radisson Blu Hotel Sisli

Radisson Blu Hotel Sisli

COURSE REF: R5017

Public Relations and Media Skills

Istanbul (Turkey)

COURSE DATES: 17 - 28 Feb 2019
Address: Radisson Blu Hotel Sisli
COURSE FEE: 6750 

BOOKING INQUIRY
 

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