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Industrial Marketing Management, Business Development


Retailing Strategy and Management Skills for Successful Building Chain of Retail Outlets


REF: U9381  DATES: 11 - 22 Mar 2018  VENUE: Dubai (UAE)-Shangri-la Hotel  FEE: 3750 

Overview:

Program Overview

In this program you will learn about...
Globalization is rapidly Expanding the Large Store Retailing Business.  Innovating techniques and strategies are required to succeed in the changing market. Traditional retailers also need to adopt these strategies in order to survive and succeed. Too many long established retailers are losing out to new innovative marketing chains.
This program will provide you the understanding and the skills required to not only survive but develop thriving business chains. It will also help you develop and implement strategies for Lon Term Success of your Organization.
The program also covers the relevant Good and Best Industry Practices.

Program Content

(Subject to Customization by the Program Director based on Each Program Participant Group)

  1. Key Issues in Managing Large Chains
  2. Customer Needs, Real Needs & Expectations
  3. Customer's Processes
    1. Prequalification Process
    2. Evaluation Process
    3. Buying Process
    4. Post-Buying Process
    5. Electronic Buying
  4. Understanding Strategic Aspects
    1. Market Strategy
    2. Locating Strategy
    3. Competitive Advantage Strategy
    4. Human Resource Development Strategy
    5. Logistics Strategy
    6. Building Loyal Customer Base
    7. Publicity Strategy
    8. Internet & Electronic Strategies
    9. Information Strategy
    10. Service Retailing Strategy
  5. Managing Retail Chains
    1. Planning
    2. Monitoring
    3. Reporting
    4. Human Resource Development
    5. Solving Day to Day Problems
    6. Coordinating
    7. Selecting & Motivating Staff
    8. Customer Experience
    9. Service Delivery Management
    10. Logistics
    11. Vendor Management & Development
    12. Promotions
  6. Program Recommendations & Action Plan
COURSE DATES
11 - 22 Mar 2018
COURSE REF
U9381
VENUE
Dubai (UAE)
Address
Shangri-la Hotel
COURSE FEE
3750 

Shangri-la Hotel

Shangri-la Hotel

COURSE REF: U9381

Retailing Strategy and Management Skills for Successful Building Chain of Retail Outlets

Dubai (UAE)

COURSE DATES: 11 - 22 Mar 2018
Address: Shangri-la Hotel
COURSE FEE: 3750 

BOOKING INQUIRY
 

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