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Strategic Planning Using the Balanced Scorecard: Turning Strategy into Reality

REF: C8178  DATES: 18 - 22 Feb 2018  VENUE: Casablanca (Morocco)-Hotel Val DAnfa  FEE: 2500 



The Balanced Scorecard puts strategy at the heart of your organisation, allowing you to focus 100% of your employees’ effort on the achievement of company objectives. It provides a powerful framework for the rapid and effective implementation of strategy, delivering breakthrough performance improvement.

Highlights of the seminar include:

  • Understanding how to use the Balanced Scorecard to drive improved performance
  • Building a Balanced Scorecard from scratch
  • Aligning your organisation around commons goals
  • Stimulating activities and discussions
  • Creating a personal action plan to drive performance improvement within your organisation



After attending this seminar, delegates will be able to:

  • Translate vision and strategy into practical action and improved organisational performance
  • Understand how to monitor and manage strategic performance
  • Design and build a Balanced Scorecard
  • Drive operational performance improvement in line with strategy
  • Communicate and manage change


Conference Methodology

The workshop is based on a combination of interactive activities – group and individual exercises, case studies and discussions – along with formal inputs. Real examples are employed to illustrate how the techniques work in practice and a case study is used to demonstrate the end-to-end process of creating and implementing a Balanced Scorecard. Delegates also create a plan of action for applying lessons learned within their own organisations


Organisational Impact

The key benefits to organisations include:

  • Turning the organisation’s vision into a practical reality
  • Delivery of improved operational performance
  • Aligning different elements of the organisation around a common strategy
  • Development and communication of strategic measures
  • Monitoring ongoing performance improvement
  • Aligning strategic initiatives to organisation strategy


Personal Impact

The key benefits to delegates include:

  • Deeper knowledge and understanding of the Balanced Scorecard
  • A systematic methodology for developing and managing a Balanced Scorecard
  • Practical experience in the use of the Balanced Scorecard
  • Greater capability to monitor and drive performance improvement
  • Understating of how to rollout a Balanced scorecard across an organisation
  • A personal action plan for applying learning within their own organisation


The seminar will benefit:

  • Executives
  • Managers with responsibility for creating or managing a balanced scorecard
  • Financial Officers and controllers
  • Process Managers
  • Strategic Planning Managers




A Tool for Managing Strategic Performance

  • Introduction to the Balanced Scorecard
  • Benefits of the Balanced Scorecard
  • Linking Mission and Vision to operations
  • Application and uses of the Balanced Scorecard
  • The Financial, Customer, Process perspectives in detail
  • Overview of the Balanced Scorecard creation process
  • Strategy maps and Strategic Themes
  • Strategic Measures and Strategic Targets
  • Lessons learned from Day 1

Developing a Balanced Scorecard

  • Create a strategy-centric organisation
  • The Learning & Growth perspective in detail
  • Define strategy, identify strategic themes and build strategic linkages
  • Engage the leadership team
  • Importance of data collection, interviews and focus groups
  • Strategic documentation
  • Work with the Case Study
  • Strategic objectives and strategic themes
  • Lessons learned from Day 2


Monitoring Strategic Performance

  • Purpose of strategic measures and their relationship with KPIs
  • Lead and lag measures
  • Develop appropriate measures using the Strategy Map
  • Examples of measures for each of the four perspectives
  • How to implement the Balanced Scorecard
  • Lag and lead measures
  • Determine measures and targets
  • Map strategic initiatives
  • Case study activities
  • Lessons learned from Day 3.


Implementing A Balanced Scorecard

  • Set appropriate stretch targets for each objective
  • The Strategic Management System and performance management
  • Map strategic initiatives for HR
  • Plan for implementation
  • Bring about successful change
  • Communicate the Balanced Scorecard
  • Develop appropriate targets using the Strategy Map and Measures
  • Cascade the Balanced Scorecard across the organisation
  • Strategy Review Meetings
  • Case study activities
  • Lessons learned from Day 4

Pulling it all together

  • How to make it work in your organisation
  • Create an outline project plan
  • Identify key roles and key players
  • Case study activities
  • Top Tips for success
  • Create a personal plan of action
  • Lessons learned from the programme.
18 - 22 Feb 2018
Casablanca (Morocco)
Hotel Val DAnfa

Hotel Val DAnfa

Hotel Val DAnfa


Strategic Planning Using the Balanced Scorecard: Turning Strategy into Reality

Casablanca (Morocco)

COURSE DATES: 18 - 22 Feb 2018
Address: Hotel Val DAnfa


Contact Us

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Phone: +905397472269

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