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PR & Customer Service


The Strategic Marketing Plan


REF: R5020  DATES: 2 - 13 Feb 2020  VENUE: Istanbul (Turkey)-Radisson Blu Sisli  FEE: 6750 

Overview:

Program Objectives:

By the end of the program, participants will be able to:

  • Define the concept and scope of strategic marketing.
  • Apply the concept of market segmentation.
  • Understand the principles of Blue Ocean Strategies.
  • Develop the components of the strategic marketing plan.

This Program is designed for:

Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities. This program is worth 25 NASBA CPEs.

Program Outline:

The Marketing Concept:

  • Scope and Functions.
  • A New Approach to Marketing.
  • Competitive Pressures Changing the World.
  • The Smart Bomb Strategic Approach.

The Market Segmentation:

  • The Gap Growth Analysis Matrix.
  • Optimal Segments: Multifactor Analysis.
  • Enterprise Growth Segmentation Opportunities.
  • Analyzing Segments Attractiveness and the Company Capability Related to Them.
  • Drawing the Segment Selection Matrix.

Blue Ocean Strategies:

  • The Principles of Blue Ocean Strategies.
  • Moving from Red Ocean to Blue.
  • Formulating a Blue Ocean Strategy:
    • Reconstruct Market Boundaries.
    • Reach Beyond Existing Demand.

The Business Situation Analysis:

  • SWOT Analysis.
  • Competitive Analysis.
  • Environmental Analysis.
 

Strategic Marketing Planning:

  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company.
  • The Marketing Planning Process.

Strategy Development:

  • Considering Different Strategic Alternatives.
  • Analyzing Different Marketing Strategies.
  • Formulating Long Term Marketing Goals.
  • Selecting and Developing the Marketing Strategy for the 4Ps.

Tactical Planning Activities:

  • Short Term Marketing Objectives

Developing the Marketing Action Plan:

  • Developing Activities for the 4 Ps.
  • Scheduling Activities.
  • Allocation of Human and Financial Resources.
  • Using the Yearly Master Action Plan.

 

COURSE DATES
2 - 13 Feb 2020
COURSE REF
R5020
VENUE
Istanbul (Turkey)
Address
Radisson Blu Sisli
COURSE FEE
6750 

Radisson Blu Sisli

Radisson Blu Sisli

COURSE REF: R5020

The Strategic Marketing Plan

Istanbul (Turkey)

COURSE DATES: 2 - 13 Feb 2020
Address: Radisson Blu Sisli
COURSE FEE: 6750 

BOOKING INQUIRY
 

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