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 Award in Customer Service 17 Oct Amman Jordan QR Code
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Management & Leadership Seminars

Award in Customer Service

REF : M1020 DATES: 17 - 28 Oct 2021 VENUE: Amman (Jordan)-Vip Business Center FEE : 3750 



Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for providing quality service. Providing customer service excellence gives an organization a competitive advantage in the marketplace and is the key factor that keeps customers coming back. Delegates will learn best practices of world-class customer service providers to develop a customer-focused mindset for continuous improvement.

In today’s customer-oriented business environment, interpersonal skills are a critical component for promoting customer satisfaction and organizational success. Providing world-class customer service requires a unique combination of effective communication strategies, persuasion techniques, and conflict resolution skills. This highly-interactive customer service training course gives delegates the tools, resources, and confidence they need to enhance customer relationships and promote customer service excellence within their organization.

Course Objectives:

At the end of this course the participants will be able to: 

  • Describe the best practices of a world-class customer service provider.
  • Develop a customer-focused mindset for continuous improvement.
  • Identify key components that promote customer retention and loyalty.
  • Measure customer service standards.
  • Develop an understanding of internal and external customer expectations.
  • Use the phone more effectively and leave professional voicemail messages.
  • Communicate more effectively by utilizing active listening and questioning skills.
  • Successfully apply the principles of persuasion to key negotiation situations.
  • Give and receive feedback in a constructive manner.
  • Understand the importance of written and electronic communication.
  • Use nonverbal communication to make a positive first impression and build rapport quickly.
  • Set SMART goals to increase productivity.
  • Understand the importance of customer and organizational confidentiality.
  • Utilize stress management techniques to increase job satisfaction.
  • Use conflict resolution skills to work with difficult or demanding customers in a professional manner.
  • Manage their emotions during stressful situations.
  • Appreciate the importance of teamwork and maintaining a positive attitude.

Targeted Audience:

  • Managers among all managerial levels
  • Supervisors
  • Team leaders
  • Also, the course is suitable for all the staff among all levels or departments

Course Outlines:

Unit 1: Principles for Delivering World-Class Customer Service:

  • Course overview and learning objectives.
  • How do customers define quality customer service?
  • What are the benefits of providing world-class customer service?
  • Breakout session: How to use customer service to increase customer satisfaction and loyalty.
  • Benchmarking exercise: Best and worst rated customer service companies.
  • Creating a positive first impression: What do your customers see and hear?.
  • Creating customer service ‘touchpoints’ to enhance the “customer experience”
  • The WOW Factor: Going the Extra Mile to exceed customer expectations.
  • Case study: The Nordstrom approach to quality customer service.

Unit 2: Developing Effective Communication and Interpersonal Skills:

  • The power of nonverbal communication.
  • Practical exercise: The Body Language Quiz.
  • How to use body language to build rapport and create a favorable first impression.
  • Understanding the four customer temperament styles.
  • Practical exercise: Determining your temperament style.
  • Developing your active listening skills to enhance communications.
  • Practical exercise: Active Listening Evaluation.
  • Use questioning techniques to identify a customer’s expectations and service requirements.
  • Determining your customer’s “preferred learning style”.
  • Keys to effective telephone and voicemail communication.

Unit 3: Principles of Superior Customer Service and Organisational Procedures:

  • Does the 'customer experience' align with your organization’s vision/mission statement?
  • Identifying internal and external customer expectations.
  • The benefits of teamwork and mutual cooperation.
  • Teambuilding and leadership exercise.
  • Guidelines for customer and organizational confidentiality.
  • Dos and don’ts of written and electronic communication.
  • Empowering employees to better serve their customers.
  • Case study: Scandinavian Airlines customer service program.

Unit 4: The Importance of Customer Feedback and Service Recovery:

  • Why is it important to encourage customer complaints and feedback?
  • Establishing customer service satisfaction measuring and monitoring standards.
  • Best practices for recording and monitoring customer service issues.
  • The supervisor‘s role in service recovery.
  • The art of giving and receiving constructive feedback.
  • Negotiating win-win outcomes.
  • Managing emotions during stressful situations.
  • Strategies for working with difficult and demanding customers.
  • Practical exercise: Service recovery role-play.

Unit 5: Leading the Way to Customer Satisfaction and Continuous Improvement:

  • Your attitude makes a difference.
  • Stress management tips for maintaining peak performance.
  • The importance of personal development.
  • Setting SMART goals for continuous customer service improvement.
  • Practical exercise: What is your Action Plan?.
  • End of course review.

Unit 6: Assessment leading to City & Guilds Award in Customer Service – Level 1 :

  • This unit will be assessed by an externally set and marked test
  • The question paper will take the form of a series of short answer questions and scenario-based tasks in which it is assumed that the candidate is dealing with customer queries and problems.