Internal Communications
Overview:
Introduction:
This training program is designed to elevate employees' proficiency in communicating effectively within the organization. It strives to nurture a culture of openness, involvement, and unity, with the ultimate goal of enhancing internal communication dynamics and propelling overall organizational achievement.
Program Objectives:
At the end of this program, participants will be able to:
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Understand how workplace culture is developed, how to develop it and how to put a value on it.
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Understand the communication tools needed to create a “can do” attitude among colleagues.
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Generate a universal willingness for the company or organization to succeed, especially by generating new ideas.
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Provide better customer focus and service.
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Develop tools and techniques for identifying resistance to change and managing it.
Targeted Audience:
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HR Staff.
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Managers.
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Supervisors.
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Team Leaders.
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All Employees Among All Departments and Levels.
Program Outlines:
Unit 1:
Assessing an Organisation’s Culture:
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The role of internal communications.
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Identifying an organization’s culture – definitions and models.
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Building a shared vision.
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The internal communications audit.
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Who sets the culture?
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Objective setting.
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Personal presentation exercise.
Unit 2:
Understanding the Needs of Individuals:
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Internal communications strategy.
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The relationship between Human Resources and Public Relations.
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Resistance to change.
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Understanding how individuals are affected by the change.
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The role of managers in internal communications programs.
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Personal presentation exercise.
Unit 3:
Using the Full Range of Communications Tools:
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The tools for communication: from the notice board to Twitter.
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Evaluation: how to measure success.
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Internal communications action plan.
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The power of brands.
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Personal presentation exercise.
Unit 4:
How to React in a Crisis:
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Managing internal communications in a crisis.
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Choosing your crisis team.
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The importance of leaders being visible.
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Be honest and tell your colleagues first.
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Personal presentation exercise.
Unit 5:
Maintaining and Enhancing Performance Levels:
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Comprehensive performance assessment.
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Boosting low morale.
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Recognizing achievement.
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Analysis of successful internal communications strategies.
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How government and top companies manage messages.
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Personal presentation exercise.