Public Relations International Protocol and Events

Overview:

Introduction:

In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this course, we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.

Course Objectives:

At the end of this course the participants will be able to:

• Explain how to behave correctly in both business and social situations
• Describe how to interact and communicate effectively with different types of guests
• Demonstrate appropriate personal and professional conduct
• Plan VIP visits and formal occasions while executing the role of the ideal host
• Apply proper communication etiquette
• Implement different variations in protocol and etiquette from different cultures, nations, and regions

Targeted Audience:

• Personnel officers
• Public relations professionals
• Events organizers
• Personal assistants
• Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.

Course Outlines:

Unit 1: Role of Public Relations:

• The overall picture and general impression.
• The reflective image.
• The current image and the required.
• The multiple and common image.
• Knowledge and understanding.
• Accept the situation.
• Sympathy.

Unit 2: Moral & Legal Aspects:

• Ethical aspects.
• Moral Behavior in the Oxford English Dictionary.
• Charter of Practice and Institute of Public Relations (IPR).
• Law and settlement of reputation.
• Contracts and Commercial Fraud.
• Copyright law or authorship.
• The effectiveness of the law and continuity.
• Ownership and transfer of copyrights.
• Literary rights and licensing of work copies.
• The right to deal with the employer and provide thanks.

Unit 3: Sources of International Public Relations:

• Public relations consulting firms.
• Some international media organizations or The National press agency.
• The Independent Television contactor association.
• Reasons for hiring an international consulting firm for public relations.
• Public relations consultants association (PRCA).
• Types of consulting companies.
• Advantages of using an international public relations consulting firm.
• Disadvantages of using a consulting firm.

Unit 4: Six Points Created by (Frank J fkins) To Plan a Public Relations Program:

• Evaluate the situation.
• determining the goal.
• Select the audience.
• Choice of means.
• Program Evaluation.
• Budgets.

Unit 5: Public Relations and Crisis Management:

• What is Crisis Management?
• How to adapt to the crisis?
• Evaluation with maximum objectivity.
• Planning and preparation.
• Training and modification of the plan.
• The end of the crisis and the PR team.

Unit 6: Dealing with International Media:

• Commander and the public.
• Opportunities for media coverage by the media.
• Use of documentary material.
• UNITEL and World News Service (UNS).

Unit 7: Information Technology and Performance Improvement:

• Information Network (Local International) Opportunities and Risks.
• Email and how to deal with it.
• The art of designing and preparing media materials.
• Designing public relations pages on international information networks.
• The art of public opinion and media by email.
• Preparation of databases on international public relations.

Unit 8: Public Relations and Rules of Protocol:

• The nature of human beings and their human needs.
• Reception skills and etiquette.
• VIP styles.
• Skills in preparing and drafting invitations and preparing for meetings and seminars.
• VIP visits.
• A practical laboratory in the management of international public relations.