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 Public Relations International Protocol and Events R12390 QR Code
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Public Relations International Protocol and Events



In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this course, we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.

Course Objectives:

At the end of this course the participants will be able to:

  • Explain how to behave correctly in both business and social situations
  • Describe how to interact and communicate effectively with different types of guests
  • Demonstrate appropriate personal and professional conduct
  • Plan VIP visits and formal occasions while executing the role of the ideal host
  • Apply proper communication etiquette
  • Implement different variations in protocol and etiquette from different cultures, nations, and regions

Targeted Audience:

  • Personnel officers
  • Public relations professionals
  • Events organizers
  • Personal assistants
  • Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.

Course Outlines:

Unit 1: Role of Public Relations:

  • The overall picture and general impression.
  • The reflective image.
  • The current image and the required.
  • The multiple and common image.
  • Knowledge and understanding.
  • Accept the situation.
  • Sympathy.

Unit 2: Moral & Legal Aspects:

  • Ethical aspects.
  • Moral Behavior in the Oxford English Dictionary.
  • Charter of Practice and Institute of Public Relations (IPR).
  • Law and settlement of reputation.
  • Contracts and Commercial Fraud.
  • Copyright law or authorship.
  • The effectiveness of the law and continuity.
  • Ownership and transfer of copyrights.
  • Literary rights and licensing of work copies.
  • The right to deal with the employer and provide thanks.

Unit 3: Sources of International Public Relations:

  • Public relations consulting firms.
  • Some international media organizations or The National press agency.
  • The Independent Television contactor association.
  • Reasons for hiring an international consulting firm for public relations.
  • Public relations consultants association (PRCA).
  • Types of consulting companies.
  • Advantages of using an international public relations consulting firm.
  • Disadvantages of using a consulting firm.

Unit 4: Six Points Created by (Frank J fkins) To Plan a Public Relations Program:

  • Evaluate the situation.
  • determining the goal.
  • Select the audience.
  • Choice of means.
  • Program Evaluation.
  • Budgets.

Unit 5: Public Relations and Crisis Management:

  • What is Crisis Management?
  • How to adapt to the crisis?
  • Evaluation with maximum objectivity.
  • Planning and preparation.
  • Training and modification of the plan.
  • The end of the crisis and the PR team.

Unit 6: Dealing with International Media:

  • Commander and the public.
  • Opportunities for media coverage by the media.
  • Use of documentary material.
  • UNITEL and World News Service (UNS).

Unit 7: Information Technology and Performance Improvement:

  • Information Network (Local International) Opportunities and Risks.
  • Email and how to deal with it.
  • The art of designing and preparing media materials.
  • Designing public relations pages on international information networks.
  • The art of public opinion and media by email.
  • Preparation of databases on international public relations.

Unit 8: Public Relations and Rules of Protocol:

  • The nature of human beings and their human needs.
  • Reception skills and etiquette.
  • VIP styles.
  • Skills in preparing and drafting invitations and preparing for meetings and seminars.
  • VIP visits.
  • A practical laboratory in the management of international public relations.

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