Euro-training Center
 Social Media Account Management R1221437 QR Code
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Social Media Account Management

Overview:

Introduction

You will learn vital skills for managing and creating content in this course. To help you establish a social media presence, you'll learn how to craft compelling social media posts and how to develop a powerful brand. Additionally, you'll discover how to create an ongoing procedure for handling your content. A content calendar should be created, postings should be managed and moderated, data should be analyzed for insights and iteration, and post effectiveness should be increased.

Course Objectives

At the end of this course the participants will be able to:

  • Create and maintain a presence on social media.
  • Establish a company-related Instagram account and a Facebook business page.
  • Recognize the methods and objectives of social media content creation.
  • Establish a social media presence with a brand, tone, and voice.
  • Take care of your social media presence's content calendar.
  • Assess the effectiveness of your material on social media, iterate, and maximize the effectiveness.
  • Plan out your social media presence's content using a calendar.
  • Manage social media content using data from the real world.

Targeted Audience

Account Managers and People who are interested in learning how to set up and manage a social media presence for their business, including producing content, communicating with clients there, and analyzing the impact of various posts.

Course Outline

Unit 1: Make Your Presence Known

  • Practicing being present on social media
  • Creating a brand using the EPIC brand framework

Unit 2: Social Media Content

  • elements of a post
  • how to create one for a business using text and images effectively

Unit 3: Managing a Social Media Content

  • Identifying what to post and managing your content
  • Moderating social media conversations
  • Building a content calendar

Unit 4: Efforts Evaluation

  • Optimizing social media marketing efforts
  • Using real world data to improve posts

Unit 5:

  • Revision
  • Workshop

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