Mini MBA

Overview:

Introduction:

The Mini MBA training program offers participants a condensed yet comprehensive curriculum covering essential aspects of business management. Through a combination of theoretical learning, case studies, and interactive exercises, participants develop a solid foundation in strategic management, financial analysis, marketing, operations, and leadership.

Program Objectives:

At the end of this program, the participants will be able to:

• Demonstrate proficiency in strategic management principles and practices.

• Analyze financial statements and make informed financial decisions.

• Develop and execute effective marketing strategies.

• Optimize operations and supply chain management processes.

• Lead teams and organizations effectively, applying principles of organizational behavior and leadership.

Targeted Audience:

• Experienced professionals seeking to enhance their business acumen and leadership skills.

• Individuals aspiring to advance their careers into managerial or executive roles.

• Entrepreneurs looking to gain a comprehensive understanding of business management principles.

• Graduates aiming to supplement their academic qualifications with practical business knowledge.

Program Outlines:

Unit 1:

Strategic Management:

• Analyzing market trends and competition.

• Setting organizational goals and objectives.

• Developing strategic plans and initiatives.

• Implementing change management strategies.

• Evaluating performance and adjusting strategies accordingly.

• Aligning business objectives with long-term vision.

Unit 2:

Financial Management:

• Understanding financial statements and analysis.

• Budgeting and forecasting.

• Capital budgeting and investment decisions.

• Managing cash flow and working capital.

• Evaluating financial risks and developing risk management strategies.

• Financial decision-making and reporting.

Unit 3:

Marketing and Brand Management:

• Market research and consumer behavior analysis.

• Developing marketing strategies and campaigns.

• Brand positioning and differentiation.

• Digital marketing and social media strategies.

• Customer relationship management.

• Monitoring and measuring marketing effectiveness.

Unit 4:

Operations and Supply Chain Management:

• Managing production processes and operations.

• Supply chain design and optimization.

• Inventory management and logistics.

• Quality control and process improvement.

• Sustainable operations and green supply chain initiatives.

• Managing global operations and international logistics.

Unit 5:

Leadership and Organizational Behavior:

• Understanding leadership styles and approaches.

• Building effective teams and fostering collaboration.

• Managing organizational culture and change.

• Conflict resolution and negotiation skills.

• Ethical leadership and corporate governance.

• Personal and professional development strategies.