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 Award in Customer Service ? Level 1 (M1020) QR Code

Award in Customer Service ? Level 1


Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for providing quality service. Providing customer service excellence gives an organisation a competitive advantage in the marketplace and is the key factor that keeps customers coming back. Delegates will learn best practices of world-class customer service providers to develop a customer-focused mindset for continuous improvement.

In today’s customer-oriented business environment, interpersonal skills are a critical component for promoting customer satisfaction and organisational success. Providing world-class customer service requires a unique combination of effective communication strategies, persuasion techniques, and conflict resolution skills. This highly-interactive customer service training course gives delegates the tools, resources, and confidence they need to enhance customer relationships and promote customer service excellence within their organisation.

The Goals:

By the end of the course delegates will be able to:

  • Describe the best practices of a world-class customer service provider.
  • Develop a customer-focused mindset for continuous improvement.
  • Identify key components that promote customer retention and loyalty.
  • Measure customer service standards.
  • Develop an understanding of internal and external customer expectations.
  • Use the phone more effectively and leave professional voicemail messages.
  • Communicate more effectively by utilizing active listening and questioning skills.
  • Successfully apply the principles of persuasion to key negotiation situations.
  • Give and receive feedback in a constructive manner.
  • Understand the importance of written and electronic communication.
  • Use nonverbal communication to make a positive first impression and build rapport quickly.
  • Set SMART goals to increase productivity.
  • Understand the importance of customer and organisational confidentiality.
  • Utilize stress management techniques to increase job satisfaction.
  • Use conflict resolution skills to work with difficult or demanding customers in a professional manner.
  • Manage their emotions during stressful situations.
  • Appreciate the importance of teamwork and maintaining a positive attitude.

The Process:

This highly-interactive course encourages delegate participation through a combination of group discussion, practical exercises, videos, role-play sessions, case studies, breakout sessions, and teambuilding activities. Delegates will utilize best practices and benchmarking to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use, and facilitate learning.

The Benefits:

Delegates will discover how to:

  • Work effectively with difficult or demanding customers in a calm and professional manner.
  • Use body language to build trust and instant rapport with customers.
  • Utilize best practices of world-class customer service providers.
  • Improve productivity by setting SMART goals for continuous customer service improvement.
  • Encourage customer feedback and measure customer satisfaction.
  • Adjust their temperament style to become more versatile, adaptable and highly successful.
  • Use proven strategies to help their organisation achieve customer service excellence.
  • Develop active listening and questioning skills to better communicate with customers.
  • Use effective negotiation principles to promote win-win outcomes.

The Results:

  • A shared organisational customer-centric service vision.
  • Improved organisational professional public image.
  • Higher customer satisfaction and loyalty.
  • Improved conflict resolution skills.
  • Enhanced nonverbal and written communication skills.
  • Better intra/inter departmental teamwork.
  • Improved interpersonal skills.
  • Increased customer retention and revenue growth.
  • Greater job satisfaction and career advancement potential.

The Core Competencies:

  • Persuasion and negotiation skills.
  • Conflict resolution skills.
  • Nonverbal communication skills.
  • Written communication skills.
  • Listening and questioning skills.
  • Teambuilding and leadership skills.
  • Stress management skills.
  • Phone calling effectiveness skills.

The Recognition:

AZTech Certificate of Attendance will be given to delegates who successfully attended the course.

City & Guilds Certificate (Level 1) will be given to delegates who successfully passed the City & Guilds Assessment.

The Programme Content:

Principles for Delivering World-Class Customer Service:

  • Course overview and learning objectives.
  • How do customers define quality customer service?
  • What are the benefits of providing world-class customer service?
  • Breakout session: How to use customer service to increase customer satisfaction and loyalty.
  • Benchmarking exercise: Best and worst rated customer service companies.
  • Creating a positive first impression: What do your customers see and hear?.
  • Creating customer service ‘touch points’ to enhance the “customer experience”
  • The WOW Factor: Going the Extra Mile to exceed customer expectations.
  • Case study: The Nordstrom approach to quality customer service.

Developing Effective Communication and Interpersonal Skills:

  • The power of nonverbal communication.
  • Practical exercise: The Body Language Quiz.
  • How to use body language to build rapport and create a favorable first impression.
  • Understanding the four customer temperament styles.
  • Practical exercise: Determining your temperament style.
  • Developing your active listening skills to enhance communications.
  • Practical exercise: Active Listening Evaluation.
  • Use questioning techniques to identify a customer’s expectations and service requirements.
  • Determining your customer’s “preferred learning style”.
  • Keys to effective telephone and voicemail communication.

Principles of Superior Customer Service and Organisational Procedures:

  • Does the 'customer experience' align with your organisation’s vision/mission statement?
  • Identifying internal and external customer expectations.
  • The benefits of teamwork and mutual cooperation.
  • Teambuilding and leadership exercise.
  • Guidelines for customer and organisational confidentiality.
  • Dos and don’ts of written and electronic communication.
  • Empowering employees to better serve their customers.
  • Case study: Scandinavian Airlines customer service programme.

The Importance of Customer Feedback and Service Recovery:

  • Why is it important to encourage customer complaints and feedback?
  • Establishing customer service satisfaction measuring and monitoring standards.
  • Best practices for recording and monitoring customer service issues.
  • The supervisor‘s role in service recovery.
  • The art of giving and receiving constructive feedback.
  • Negotiating win-win outcomes.
  • Managing emotions during stressful situations.
  • Strategies for working with difficult and demanding customers.
  • Practical exercise: Service recovery role-play.

Leading the Way to Customer Satisfaction and Continuous Improvement:

  • Your attitude makes a difference.
  • Stress management tips for maintaining peak performance.
  • The importance of personal development.
  • Setting SMART goals for continuous customer service improvement.
  • Practical exercise: What is your Action Plan?.
  • End of course review.

Assessment leading to City & Guilds Award in Customer Service – Level 1 :

  • This unit will be assessed by an externally set and marked test
  • The question paper will take the form of a series of short answer questions and scenario-based tasks in which it is assumed that the candidate is dealing with customer queries and problems.

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