Euro-training Center
 Public Relations International Protocol and Events (M12390) QR Code

Public Relations International Protocol and Events


In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable or public sector. In this course we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.

The overall objective of the training course:

  • Identify the  importance of public relations in light of the new international challenges.
  • A detailed presentation of the external sources in general, which can be used to carry out international public relations work.
  • How to deal with global crises and disasters.
  • Etiquette rules locally and internationally.
  • Making use of the information capabilities of international business services.

Course content:
The first unit:Role of Public Relations:

  • The overall picture and general impression.
  • The  reflective image.
  • The current image and the required.
  • The  multiple and common image.
  • Knowledge and understanding.
  • Accept the situation.
  • Sympathy.

The second unit: Moral and Legal Aspects:

  • Ethical aspects.
  • Moral Behavior in the Oxford English Dictionary.
  • Charter of Practice and Institute of Public Relations (IPR).
  • Law and settlement of reputation.
  • Contracts and Commercial Fraud.
  • Copyright law or authorship.
  • The effectiveness of the law and continuity.
  • Ownership and transfer of copyrights.
  • Literary rights and licensing of work copies.
  • The right to deal with the employer and provide thanks.

The third unit: Sources of International Public Relations:

  • Public relations consulting firms.
  • Some international media organizations or The National press agency.

     The Independent Television contactor association.

  • Reasons for hiring an international consulting firm for public relations.
  • Public relations consultants association (PRCA).
  • Types consulting companies.
  • Advantages of using an international public relations consulting firm.
  • Disadvantages of using a consulting firm.

The fourth unit: Six points created by (Frank J fkins) to plan a public relations program:

  • Evaluate the situation.
  • determining the goal.
  • Select audience.
  • Choice of means.
  • Program Evaluation.
  • Budgets.

The fifth unit: Public Relations and Crisis Management:

  • What is Crisis Management?
  • How to adapt to the crisis?
  • Evaluation with maximum objectivity.
  • Planning and preparation.
  • Training and modification of the plan.
  • The end of the crisis and the PR team.

The sixth unit: Dealing with the international media:

  • Commander and the public.
  • Opportunities for media coverage by the media.
  • Use of documentary material.
  • UNITEL and World News Service (UNS).

 The seventh unit: Information Technology and Performance Improvement:

  • Information Network (Local International) Opportunities and Risks.
  • Email and how to deal with it.
  • The art of designing and preparing media materials.
  • Designing public relations pages on international information networks.
  • The art of public opinion and media by email.
  • Preparation of databases on international public relations.

The eighth unit: Public Relations and Rules of Protocol:

  • The nature of human beings and their human needs.
  • Reception skills and etiquette.
  • VIP styles.
  • Skills of preparing and drafting invitations and preparing for meetings and seminars.
  • VIP visits.
  • A practical laboratory in the management of international public relations.

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