Euro-training Center
 Public Relations International Protocol and Events (M12390) QR Code

Public Relations International Protocol and Events

Overview:

Introduction:

In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this course, we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.

Course Objectives:

At the end of this course the participants will be able to:

  • Explain how to behave correctly in both business and social situations
  • Describe how to interact and communicate effectively with different types of guests
  • Demonstrate appropriate personal and professional conduct
  • Plan VIP visits and formal occasions while executing the role of the ideal host
  • Apply proper communication etiquette
  • Implement different variations in protocol and etiquette from different cultures, nations, and regions

Targeted Audience:

  • Personnel officers
  • Public relations professionals
  • Events organizers
  • Personal assistants
  • Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.

Course Outlines:

Unit 1: Role of Public Relations:

  • The overall picture and general impression.
  • The reflective image.
  • The current image and the required.
  • The multiple and common image.
  • Knowledge and understanding.
  • Accept the situation.
  • Sympathy.

Unit 2: Moral & Legal Aspects:

  • Ethical aspects.
  • Moral Behavior in the Oxford English Dictionary.
  • Charter of Practice and Institute of Public Relations (IPR).
  • Law and settlement of reputation.
  • Contracts and Commercial Fraud.
  • Copyright law or authorship.
  • The effectiveness of the law and continuity.
  • Ownership and transfer of copyrights.
  • Literary rights and licensing of work copies.
  • The right to deal with the employer and provide thanks.

Unit 3: Sources of International Public Relations:

  • Public relations consulting firms.
  • Some international media organizations or The National press agency.
  • The Independent Television contactor association.
  • Reasons for hiring an international consulting firm for public relations.
  • Public relations consultants association (PRCA).
  • Types of consulting companies.
  • Advantages of using an international public relations consulting firm.
  • Disadvantages of using a consulting firm.

Unit 4: Six Points Created by (Frank J fkins) To Plan a Public Relations Program:

  • Evaluate the situation.
  • determining the goal.
  • Select the audience.
  • Choice of means.
  • Program Evaluation.
  • Budgets.

Unit 5: Public Relations and Crisis Management:

  • What is Crisis Management?
  • How to adapt to the crisis?
  • Evaluation with maximum objectivity.
  • Planning and preparation.
  • Training and modification of the plan.
  • The end of the crisis and the PR team.

Unit 6: Dealing with International Media:

  • Commander and the public.
  • Opportunities for media coverage by the media.
  • Use of documentary material.
  • UNITEL and World News Service (UNS).

Unit 7: Information Technology and Performance Improvement:

  • Information Network (Local International) Opportunities and Risks.
  • Email and how to deal with it.
  • The art of designing and preparing media materials.
  • Designing public relations pages on international information networks.
  • The art of public opinion and media by email.
  • Preparation of databases on international public relations.

Unit 8: Public Relations and Rules of Protocol:

  • The nature of human beings and their human needs.
  • Reception skills and etiquette.
  • VIP styles.
  • Skills in preparing and drafting invitations and preparing for meetings and seminars.
  • VIP visits.
  • A practical laboratory in the management of international public relations.

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