Euro-training Center
 Sales & Marketing Strategies (P4072) QR Code

Sales & Marketing Strategies

Overview:

Introduction:

In today’s society, successful organizations have a unique ability to market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practically useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence. 

Course Objectives:

At the end of this course the participants will be able to:

  • Understand the psychology of selling
  • Learn practical sales tools and techniques
  • Understand marketing and branding
  • Learn about internet marketing
  • Learn the success habits of the ‘greats’ in sales
  • Gain knowledge that will help you to meet and exceed targets
  • Understand the customer service impact on sales
  • Maximize their marketing program
  • Avoid marketing mistakes 
  • Learn about branding
  • Explore marketing strategies
  • Learn about search engine optimization (SEO)

Targeted Audience:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

Course Outlines:

Unit 1: The Sales Cycle and Finding New Clients:

  • Understanding the sales cycle
  • Characteristics of successful salespeople
  • Effective networking strategies
  • How to work a room
  • Creating the right impression
  • Developing your elevator speech
  • How to get referrals
  • Swap meetings
  • Clubs and social networking
  • Centers of influence
  • How to approach and sell to top executives

Unit 2: Planning, Qualifying, and The Discovery Process: 

  • Strategic planning and setting objectives
  • Qualifying buyers
  • Customer-based selling
  • Dressing for success
  • Easing tension levels
  • Effective questioning techniques
  • The power of listening
  • Developing a winning attitude

Unit 3: The Psychological Factors of Selling: 

  • Dealing with different personalities
  • Body language
  • Closing and overcoming objections
  • Neuro-Linguistic Programming
  • Developing the habits of successful salespeople

Unit 4: Advanced Sales Skills: 

  • Time and focus management
  • Councilor selling
  • Attitudes, beliefs, and outcomes
  • How to present to groups
  • Customer services and the effects on sales
  • Advanced negotiation skills
  • Goal setting
  • Walking with tigers – secrets of the worlds best
  • Action planning

Unit 5: Marketing, Branding, and Internet Technology: 

  • Designing a marketing program
  • Understanding the various forms of marketing
  • Brochures, print ads, and newsletters
  • Working with the media
  • Soundbites
  • 4D branding
  • Website development and design
  • Website optimization
  • Marketing on the internet

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