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 Achieving Marketing Excellence in Service Organizations R2075 QR Code
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Achieving Marketing Excellence in Service Organizations



In order to provide a comprehensive approach, this Sales & Marketing training course on Achieving Marketing Excellence in Service Organizations draws from a variety of fields, including salesmanship, stakeholder engagement, relationship management, content marketing, social selling, and referral marketing.

Intangible values including customer service, guidance, expertise, design, data, and experiences are produced by the service sector. How can they describe what they provide in a way that makes them stand out from rival businesses and convince customers to stick with them?

Most service businesses could cater to a variety of customers and would seize the opportunity for any form of new company. In reality, they only attract a few customers and fail to expand their business. Why? because they blend in and potential customers are unaware of their distinctiveness.

To do this, the participants will create a clear picture of the ideal clients they are specially built to serve, the problems and hurdles these ideal clients have, and a marketing plan for converting them into devoted, paying customers.

Course Objectives

At the end of this course the participants will be able to:

  • Recognize how to use both classic and cutting-edge social marketing strategies in their service organization.
  • possess the expertise to discuss with executives the possibilities for marketing their service organization to potential clients and customers
  • Make arguments to obtain funds and other resources for marketing initiatives.
  • develop and carry out cost-effective marketing strategies and strategies that add value to their organization.
  • Have a rough action plan they can use when they get back to the office that is personalized to their ideal clients and organization.

Targeted Audience

  • This course on Achieving Marketing Excellence in Service Organizations is of particular benefit to business development, marketing, and sales professionals. 

Course Outline

Unit 1: Principles of Relationship Marketing & Selling 

  • Being noticeable so potential customers can locate you
  • gaining their respect, liking, and trust so they will buy from you
  • Putting your knowledge into perspective: generalist, specialized, or authority
  • interacting with information that establishes you as an industry authority
  • generating word-of-mouth recommendations and promotions from your networks
  • Techniques for expanding your prospect networks online

Unit 2: Principles for Attracting Prospective Clients 

  • Analyzing Current Clients they share what? Who do you love working with the most?
  • Identifying the Clients Who Will Pay a Premium for What You Offer and Looking Into Their Characteristics A Client Framework to Focus Your Attention
  • Finding the Problems that Make Them Pay Attention
  • Refining the Advantages of Working with You for Them - That is Special in Your Sector
  • Honing Messages that Aid Them in Understanding How You Can Assist in Resolving Their Issues

Unit 3:  Converting Prospects into Ideal Clients 

  • Research and discovery calls using dynamic questioning to understand the outcome they want and who has influence are among the methods for connecting and reaching out.
  • Techniques for Maintaining Contact After Making Contact Initially
  • Organizing and Managing Successful Face-to-Face Meetings
  • Building a Strong Proposal from Their Pain Points
  • The client is looking forward to working with you after handling objections and closing the sale.

Unit 4: Content Marketing Strategies to Help Grow Your Practices 

  • Effective Content Creation Techniques to Increase Your Online and Offline Visibility
  • When it makes sense to invest in print, host events that potential customers and clients want to attend
  • Strengths and limitations of various print media kinds
  • The benefits and drawbacks of the main social media platforms for service organizations
  • establishing and managing social networks that turn customers into brand ambassadors

Unit 5: Managing Brands and Reputation

  • Vision, mission, values, essence, proposition, personality, and promise should all be used to ensure that brand is connected to corporate strategy.
  • a brand's eight most important components are as follows: Typefaces, typography, colors, tone of voice, photographic style, grids, logo block, strapline
  • The rules that guarantee that the brand is used consistently both inside and outside
  • brand replication through physical and online communication channels
  • To stay on brand, find employees and customers who will be your advocates.
  • influencing consumers to make brand loyalty promises
  • Rebuilding a tarnished reputation

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