Advanced Public Relations and Excellence in Listening, Dialogue, Interaction and Syntactic Communication

Overview:

Introduction:

In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this conference, we direct those who enter or aspire to enter into international public relations the necessary and modern methods to create a successful public relations campaign.

Conference Objectives:

At the end of this conference the participants will be able to: 

• Identify the nature and importance of public relations in the new international challenges.
• Practice protocol rules, the ceremony, and etiquette rules locally and internationally.
• Mastery of effective communication skills.
• Develop the spirit of teamwork among participants, and increase the degree of group cohesion.
• Consolidate the values of the team and unify the vision among the team members, thus increasing the effectiveness of the teams.
• Reduce friction and conflict between teams within the group.

Targeted Audience:

• Public Affairs Professionals
• PR Managers, PR Executives & PR Officers
• Marketing Professionals

Conference Outlines:

Unit 1:

• The overall picture and general impression.
• Reflective image.
• The current image is required.
• Common and multiple images.
• Knowledge and understanding.
• Raise interest and accept the situation.
• Sympathy.
• Reasons for hiring an international consulting firm for public relations.
• Public relations consultants association (PRCA).

Unit 2:

• Advantages of using an international public relations consulting firm.
• Disadvantages of using a consulting firm.
• Evaluation of the situation.
• Determining the goal.
• Select the audience.
• Selection of means.
• Program Evaluation.
• Budgets.
• Information Network (Local International) Opportunities and Risks.
• Email and how to deal with it.

Unit 3:

• The art of designing and preparing media materials.
• Designing public relations pages on international information networks.
• The art of public opinion and media by email.
• Preparation of databases on international public relations.
• The nature of human beings and their human needs.
• Reception skills and etiquette.
• VIP styles.
• Skills of preparing and drafting invitations and preparing for meetings and seminars.
• VIP visits.
• A practical laboratory in the management of international public relations.

Unit 4:

• The concept and nature of the importance of administrative communication.
• Foundations, elements, and means of administrative communication.
• Obstacles of administrative communication and ways to avoid them.
• Reciprocal relations and their impact on the process of direct communication.
• Communications and written orders Notes / resolutions / reports.
• Visual Communication Skills Effective presentation and presentation.
• Skills of persuasion and influence in others.
• Skills to deal with different types of people.
• Management Objectives the importance of management in the contemporary business environment.
• Leadership - Elements of Effective Leadership - Leadership Importance Leadership Types.

Unit 5:

• The role of the leader in increasing the efficiency of the performance of the business.
• Advanced management and leadership skills - Skills necessary to master the art of leadership.
• Challenges facing leaders and managers Effective management challenges.
• The nature and importance of the task forces.
• Characteristics and cohesion of task forces.
• Communication between members of the group.
• Meaning of effective communication among team members.
• Effective decision making within the group.
• Decision-making methods between the individual and the group.
• Managing and coping with conflict and conflicts among Task Force members.
• The concept of organizational conflict.
• Closing of the program.