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 Agribusiness Development and Management B12423 QR Code
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Agribusiness Development and Management



Agribusiness denotes the collective business activities that are performed from the farm to the market. It covers the supply of agricultural inputs, the production, and the transformation of agricultural products and their distribution to final consumers. It is one of the main generators of employment and income worldwide.
Agribusiness is characterized by raw materials that are mostly perishable, variable in quality, and not regularly available. The sector is subject to stringent regulatory controls on consumer safety, product quality, and environmental protection. This training is intended to introduce the participants to agricultural production and marketing as a means to sustain their livelihoods.

Course Objectives:

At the end of this course the participants will be able to:

  • Understand the nature of agribusiness products.
  • Gain knowledge of operations planning and management in agribusiness.
  • Gain insight into the macroeconomic forces affecting agribusiness development and their impacts.
  • Gain skills in agribusiness development as a source of livelihood.
  • Gain knowledge of farm income and investment analysis.
  • Understand the means of handling agribusiness products to minimize post-harvest losses.
  • Gain skills in agricultural marketing.
  • Gain knowledge of technical skills applied in agriculture.

Targeted Audience:

Agricultural extension officers, senior agricultural officials, and policymakers working with communities, in governments, funding agencies, Research organizations, and non-government organizations among others for Agriculture support activities and other Development programs.

Course Outlines:

Unit 1:

Introduction to Development Technologies in Agribusiness:

  • Data analysis in Agribusiness.
  • ICT in Agriculture.
  • GIS and Remote Sensing application in Agriculture.
  • Monitoring and Evaluation in Agriculture.

Agribusiness Development Planning:

  • Overview of rural agribusiness development.
  • Nature of agribusiness products.
  • Production resources.

Unit 2: Agricultural Marketing:

  • Agricultural marketing concepts.
  • Farm marketing objectives and strategies.
  • Target marketing.
  • Market research.
  • Managing marketing.

Unit 3: Operation Planning and Management:

  • Production planning and budgeting.
  • Value-added product processing.
  • Appropriate post-harvest technology.
  • Agribusiness contracting.
  • Agricultural cooperatives, credit, and financing.
  • Farm income and investment analysis.

Unit 4: Agribusiness Extension Techniques:

  • Training needs and contents identification.
  • Selecting training methods and techniques.
  • Planning and implementation of extension programs.

Unit 5: Macroeconomic Forces Affecting Agribusiness Development and their Impacts on Agribusiness:

  • Political-Legal forces.
  • Social-Cultural forces.
  • Technological and Economic force.

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