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Business Image Management



This training program is a comprehensive initiative designed to equip professionals with the skills and knowledge necessary to strategically shape and maintain the perception of their organization. This program focuses on techniques for cultivating a positive corporate image, managing reputation, and aligning organizational values with stakeholder expectations.

Program Objectives:

At the end of this program, the participants will be able to:

  • Strategically analyze and manage the image of their organization, aligning it with business objectives and stakeholder expectations.

  • Implement effective communication strategies to enhance brand perception and reputation in the marketplace.

  • Identify and address potential risks to the organization's image, fostering resilience and adaptability in managing crises or challenges.

  • Cultivate a culture of transparency, integrity, and trust within the organization to strengthen its overall image and credibility.

  • Utilize various tools and techniques to measure and evaluate the effectiveness of image management efforts, enabling continuous improvement and refinement of strategies.

  • Collaborate cross-functionally to integrate image management practices into organizational processes and decision-making, ensuring consistency and alignment with corporate values.

Targeted Audience:

  • Marketing directors.

  • Business owners.

  • PR managers, PR Executives & Marketing Executive.

  • Branding, product, design & marketing managers.

  • Graphic designers in the private sector, public sector, and start-up.

Program Outlines:

Unit 1: 

Essential Business Practices:

  • Practical Issues.

  • Industry Standard Terminology.

  • Industry Methodologies, Standards Best Practices.

  • Business Mapping of Operations.

Unit 2: 

Quality Assurance and Identity Management:

  • Quality Assurance TQM Issues.

  • What Investors Customers Really Think About Your Organization's Image?

  • The elements of your corporate identity.

  • How to manage your Identity?

Unit 3: 

Analysis and Communication Evaluation:

  • The key tasks for the Analysis team.

  • How to interview outsiders and employees?

  • How to check how people see your company?

  • How to Analyze communication materials?

Unit 4:

 Identity Program Development and Evaluation:

  • How to develop and implement an Identity Program to correct problems and improve management controls?

  • If you already have an Identity Program, How to assess its effectiveness?

  • Planning Issues.

  • Flow Charts.

Unit 5: 

Technology Integration for Image Management:

  • Tools and Technology Issues.

  • Information Technology Issues.

  • Management Information Needs and Related Systems.

  • Implementing Improvements.

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