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 Certified Product Manager M2213 QR Code
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Certified Product Manager



Product managers are essential in ensuring that the proper product is developed. To do this, you must first have a thorough grasp of your target audience and the issues you are trying to solve before collaborating with several teams to develop a solution. It's a fantastic sensation to observe your product being used by real people once it has launched.

Course Objectives:

At the end of this course, you will be able to:

  • learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints.
  • take a product through the development process, with a focus on high quality, risk management, and communication.
  • build tests to enhance product features based on market data.

Targeted Audience:

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

Course Outlines:

Unit 1: Product Strategy for Product Managers

  •  Identify the right problems to solve through market research, target user definition, and market sizing.
  • Create a compelling vision and strategy that will set up the team to solve those problems.
  • Understand how to communicate effectively to get people excited and invested in your ideas.

Unit 2: Product Design

  • Take an idea through concept, design, and user validation phases, and create a spec to hand off for development.
  • Use design-thinking methodologies to explore various ideas; then converge on a single idea.
  • Map out the full concept through creation of a prototype that can be used to validate that you’re solving a problem for real users.

Unit 3:Product Development

  • Learn the critical soft skills needed to manage the development and execution phase of the product.
  • Collaborate with cross-functional teams and perform key activities that occur during development, including the lifecycle of a code change, test plan creation, early feedback intake, issue prioritization, and go/no go launch meetings.

Unit 4 and 5: Product Launch

  • Create a plan, identify the launch risks, and figure out how to minimize their impact on your launch.
  • Collaborate with a variety of teams including marketing, sales, customer support, and more to prepare them to interface with customers as the product is launched.
  • Execute the launch and use feedback from your customers to determine the next steps for your product.

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