Certified Product Manager

Overview:

Introduction:

Product managers are essential in ensuring that the proper product is developed. To do this, you must first have a thorough grasp of your target audience and the issues you are trying to solve before collaborating with several teams to develop a solution. It's a fantastic sensation to observe your product being used by real people once it has launched.

Course Objectives:

At the end of this course, you will be able to:

• learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints.
• take a product through the development process, with a focus on high quality, risk management, and communication.
• build tests to enhance product features based on market data.

Targeted Audience:

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

Course Outlines:

Unit 1: Product Strategy for Product Managers

•  Identify the right problems to solve through market research, target user definition, and market sizing.
• Create a compelling vision and strategy that will set up the team to solve those problems.
• Understand how to communicate effectively to get people excited and invested in your ideas.

Unit 2: Product Design

• Take an idea through concept, design, and user validation phases, and create a spec to hand off for development.
• Use design-thinking methodologies to explore various ideas; then converge on a single idea.
• Map out the full concept through creation of a prototype that can be used to validate that you’re solving a problem for real users.

Unit 3:Product Development

• Learn the critical soft skills needed to manage the development and execution phase of the product.
• Collaborate with cross-functional teams and perform key activities that occur during development, including the lifecycle of a code change, test plan creation, early feedback intake, issue prioritization, and go/no go launch meetings.

Unit 4 and 5: Product Launch

• Create a plan, identify the launch risks, and figure out how to minimize their impact on your launch.
• Collaborate with a variety of teams including marketing, sales, customer support, and more to prepare them to interface with customers as the product is launched.
• Execute the launch and use feedback from your customers to determine the next steps for your product.