Euro-training Center
 Corporate Social Responsibility CSR And Marketing R1221428 QR Code
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Corporate Social Responsibility (CSR) And Marketing

Overview:

Introduction:

Corporate social responsibility (CSR)is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.

Course Objectives:

  • Identify environmental initiatives for sustainable aviation organizations
  • Evaluate the factors that make aviation facilities operate sustainably
  • Assess the factors to create sustainable working environments
  • Identify the role of a sustainable culture in the aviation and aerospace industry
  • Apply Corporate Social Responsibility in aviation/aerospace organizations

Targeted Audience:

  •  Managers 
  • Team Leaders 
  • Supervisors
  • Senior Managers

Course Outlines:

Unit 1: CSR Strategies 

  • Corporate Social Responsibility and shared value creation
  • Emergent issues
  • From Corporate Social Responsibility to Corporate Social Innovation

Unit 2: CSR and Marketing

  • Sustainable human resources management and corporate welfare
  • Sustainable marketing and CSR
  • Supply and responsible supply chain management

Unit 3: CSR can help your business?

  • CSR increases customer retention and loyalty
  • Increases employee engagement
  • Improves brand imaging
  • Attracts investment opportunities and top talent

Unit 4: Employees benefit from CSR

  • Positive Press and Reputation Building
  • Consumer Appeal
  • Talent Attraction and Employee Retention
  • Stronger Client and Community Relations
  • Bottom Line.

Unit 5: Benefits of social responsibility

  • Engaged employees
  • Loyal customers
  • Positive public attention

 

 

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