Corporate Social Responsibility
Overview:
Introduction:
In an ever more competitive economy, in which companies are increasingly held directly responsible for the consequences of their impact on society from an environmental, social, and economic point of view, it is necessary to be prepared to face these challenges in order to strengthen legitimization to operate and to seize all opportunities for growth, innovation, and reputational advantage. The management of these processes, in the interest of all stakeholders, to create shared value for both the company and the community by outlining a solid and effective social responsibility policy that is well integrated with a company’s strategy requires specific competencies and sensitivities.
Course Objectives:
At the end of this course the participants will be able to:
- Establish a CSR management system: create necessary policies, operational action plans, and reporting mechanisms for these activities that span all CSR themes. Ensure that policies are defined, resources allocated to create and execute action plans to implement the policies, and track and report on KPIs and results.
- Ensuring top management’s commitment, most especially the CEO is communicated across the whole company.
- Create the role of CSR expert to a decision-making level to manage policy development and implementation.
- Development of relationships with all stakeholders (Shareholders, employees, NGOs, partners, customers, etc.)
- Integrate into regular reporting (e.g. annual reports)
Targeted Audience:
This course is for everyone who is interested in the topic of CSR and Economic Sustainability and would like to understand it in its full dimension.
Course Outlines:
Unit 1: Introduction:
- Social responsibility in the age of the reputation economy.
- The responsible company: definitions and scenarios.
- Objectives and advantages.
- Essential timeline.
- The three dimensions of CSR.
- Sustainability as a lever to enhance innovation, competitiveness, and reputation.
Unit 2: Approaches And Directions For The Future:
- Corporate Social Responsibility and shared value creation.
- Emergent issues.
- From Corporate Social Responsibility to Corporate Social Innovation.
- Social responsibility 3.0.
- Best practices.
Unit 3: Main Social Responsibility Areas of Intervention:
- Social responsibility and chain of value: an analysis and design approach.
- Corporate governance and ethics.
- Environmental impact and sustainability policies.
- Sustainable human resources management and corporate welfare.
- Sustainable marketing and CRM.
- Supply and responsible supply chain management.
- Strategic philanthropy and the company-community partnership.
- Responsibilities towards the customer-citizen.
- Best practices.
Unit 4: Stakeholders: Information, Relations, Engagement:
- The company’s relation to its environment.
- The new centrality of the stakeholder.
- Internal and external stakeholders.
- Mapping, understanding, and interacting with stakeholders.
- Setting up a relational strategy.
- Best practices.
Unit 5: The Tools:
- Principles of economic, social, and environmental accounting.
- Main environmental management and certification systems.
- SA 8000.
- OCSE guidelines.
- ISO 26000.
- PMI guidelines and sustainability indicators.
- Other voluntary management and disclosure tools.
Unit 6: The Sustainability Balance Sheet:
- Accounting for sustainability.
- The sustainability balance sheet: contents, objectives, perimeter.
- The GRI standard.
- Structure, process organization, KPIs.
- The evolution and new frontiers of accounting: the Integrated Report.
- The multimedia balance sheet.
- Best Practices.
Unit 7: Communicating Social Responsibility:
- The balance sheet as a relational and communication tool.
- Providing value to your own performance and creating a reputation.
- Doing and communicating; finding the right mix.
- Designing social responsibility communication.
- The golden rules.
- Best Practices.