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Developing and Implementing the Business Plan




This training program focuses on equipping participants with the knowledge and skills necessary to develop and implement effective business plans. Through a combination of theoretical learning and practical exercises, participants learn to analyze market dynamics, set strategic goals, and execute plans for organizational growth.

Program Objectives:

At the end of this program, the participants will be able to:

  • Explain the importance of a well thought-out business plan for the success of the organization.

  • Describe the structure of a business plan and how it caters to market and organizational needs.

  • Apply the business plan development process to create a well-structured, convincing business plan covering all vital elements.

  • Develop a business plan that includes a detailed, practical and effective implementation strategy.

  • Evaluate the progress of the implementation of the business plan and take necessary corrective steps.

Targeted Audience:

  • Department heads.

  • Senior managers.

  • Managers and supervisors.

  • Project managers.

  • Team leaders.

  • Sales managers.

  • Marketing managers.

  • Entrepreneurs who would like to develop their business planning skills.

Program Outlines:

Unit 1:

Understanding the business plan:

  • Definition of a business plan.

  • Types of business plans.

  • Benefits of a business plan.

Unit 2:

Business plan overview:

  • Components of a business plan.

  • The process behind the business plan.

  • The importance of the business plan to a firm’s value chain.

  • Securing the buy-in from stakeholders.

Unit 3:

Developing the business plan:

  • Mapping vision, mission and values.

  • Conducting a situation analysis.

  • Setting goals, objectives, and business strategies.

  • Developing tactics, programs and action plans.

  • Forecasting, pricing and applying breakeven analysis.

  • Sourcing, allocating and scheduling.

  • Understanding basic financial concepts:

    • The income statement.

    • The balance sheet.

    • Cash-flow analysis.

    • Program Budgets.

  • Writing the executive summary.

  • Creating appendices and references.


Implementing the business plan:

  • The communication phase:

    • Job assignments.

    • Reporting structure.

    • Knowledge base.

  • The controlling phase:

    • Dealing with deviations.

    • Causes analysis.

    • Providing constructive feedback.

    • Corrective actions and adjustments.

  • The corrections phase:

    • Goal revisions and expectations.

    • Scheduling challenges.

    • Budget adjustments and additional financial support requests.

    • Resources demands and constraints.

  • Staying away from common business plan mistakes.

  • Concluding the business plan.

Unit 5:

Reporting on the progress of the business plan:

  • Types of reports.

  • The recipients .

  • The information.

  • The quality.

  • The frequency.

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