Euro-training Center
 Event Marketing R1221427 QR Code
Share   Like Download Brochure (PDF) Dates and locations

Event Marketing

Overview:

Introduction:

Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events, it typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting, and conducting events, event marketing uses emotions and is based on the fact that people remember what they are experiencing.

Course Objectives:

At the end of this course the participants will be able to:

  • Applicate to any event that helps market a product/service, idea, place, or person
  • Applicate any event that communicates with a target audience
  • Applicate any event which has the potential to communicate
  • Develop an effective marketing strategic roadmap through a clear vision and statement of strategic intent
  • Applicate for a Model for the Effectiveness of Event Marketing
  • Applicate event marketing has been more widely utilized and researched

Targeted Audience:

  • Manage marketing communication and brand support activities using both offline and online media
  • Marketing environments and consumer behavior
  • Intermediate and advanced level of Event marketing managers, Team Leaders, and Supervisors within all sectors, private and public, profit and not-for-profit
  • Professionals who need to become more effective and efficient in time marketing management and planning
  • Marketing environments and consumer behavior

Course Outlines:

Unit 1: How Event Marketing works?

  • Events marketing is a standard for many brands in practice academic literature.
  • Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility
  • Co-ordinating and integrating event marketing communication activities
  • Event marketing communications are exciting, creative, demanding, rewarding, and challenging.

Unit 2: 

  • Assess their patient safety culture.
  • Track changes in patient safety over time.
  • Evaluate the impact of patient safety interventions.

Unit 3: Social media and event Marketing

  • Social media is seen to be a very good tool to attract customers
  • build potential customers and reach the target customers
  • According to social media-based and Event marketing strategies are considered to be a very strong approach to building a customer community.

Unit 4: Advanced Skills of Event Marketing

  •  Desire to use events to grow your business and grow clients
  • Interest in creating a regular events series that grows attendance and revenue
  • Professional event planning is important for any marketing event.
  • Planning and management course

Unit 5: Type of Event Marketing

  • Online events. 
  • Virtual events.
  • Livestreaming events
  • Physical events.
  • Trade shows
  • Seminars
  • Conferences

Select training course venue