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Hospitality Events and Conferences Management



The Hospitality Events and Conferences Management program is a specialized training program designed to equip individuals with the skills and knowledge necessary for orchestrating successful events and conferences within the hospitality industry through theoretical learning and hands-on practical exercises. Participants gain expertise in event coordination, venue selection, and catering services, preparing them for rewarding careers in event management..

Program Objectives:

At the end of this program the participants will be able to:

  • Identifying Event Types for Strategic Planning

  • Organizing Committees and Motivating Teams

  • Developing Promotional Strategies for Events

  • Functions of Event Management

  • Financial Planning and Control for Conferences

  • Exhibition Planning and Organization

  • Evaluating Activities and Follow-up Procedures

  • Supervising Scientific and Social Activities

Targeted Audience:

  • PR Managers

  • PR Professionals

  • Marketing Professionals

  • Professionals involved in the planning or management of events, exhibitions and conferences

Program Outlines:

Unit 1:

Events and Conferences Planning:

  • Types and definition of events and conferences.

  • Aim, importance, and concepts of a conference.

  • Collecting information needed in planning.

  • Setting smart objectives.

  • Preparing the event plan with detailed activities and schedules.

  • Selecting the venue and agreeing on the site of the event or conference.

Unit 2:

Event, Conference, and Exhibition Organization, Evaluation, and Follow-up :

  • Staffing Event Management Teams.

  • Establishing Specialized Committees.

  • Training and Motivating Event Teams.

  • Significance of Exhibitions in Conferences.

  • Monitoring Event Activities and SMART Objectives.

  • Benefits and Key Factors in Event Assessment.

  • Coordination and Follow-up Committee Responsibilities.

Unit 3:

Promotional Activities for Events and Conferences:

  • Marketing the conference.

  • Factors attracting participants.

  • Promotion and advertisement of events or conferences.

  • Steps needed for the promotion and marketing of the event or conference.

  • Setting a plan for the promotion of events and conferences.

Unit 4:

The Different Functions for Managing Events and Conferences:

  • The official airline carrier.

  • Arrangements for accommodation.

  • Conference registration process.

  • Social programs.

  • Public relations and media.

Unit 5:

The Financial Aspects of The Conference:

  • Preparing the conference budget.

  • Fixed expenses.

  • Variable expenses.

  • Conference revenues.

  • Determining the registration fees.

  • The financial committee.

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