Hospitality Events and Conferences Management
Overview:
Introduction:
The Hospitality Events and Conferences Management program is a specialized training program designed to equip individuals with the skills and knowledge necessary for orchestrating successful events and conferences within the hospitality industry through theoretical learning and hands-on practical exercises. Participants gain expertise in event coordination, venue selection, and catering services, preparing them for rewarding careers in event management..
Program Objectives:
At the end of this program the participants will be able to:
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Identifying Event Types for Strategic Planning
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Organizing Committees and Motivating Teams
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Developing Promotional Strategies for Events
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Functions of Event Management
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Financial Planning and Control for Conferences
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Exhibition Planning and Organization
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Evaluating Activities and Follow-up Procedures
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Supervising Scientific and Social Activities
Targeted Audience:
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PR Managers
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PR Professionals
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Marketing Professionals
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Professionals involved in the planning or management of events, exhibitions and conferences
Program Outlines:
Unit 1:
Events and Conferences Planning:
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Types and definition of events and conferences.
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Aim, importance, and concepts of a conference.
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Collecting information needed in planning.
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Setting smart objectives.
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Preparing the event plan with detailed activities and schedules.
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Selecting the venue and agreeing on the site of the event or conference.
Unit 2:
Event, Conference, and Exhibition Organization, Evaluation, and Follow-up :
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Staffing Event Management Teams.
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Establishing Specialized Committees.
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Training and Motivating Event Teams.
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Significance of Exhibitions in Conferences.
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Monitoring Event Activities and SMART Objectives.
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Benefits and Key Factors in Event Assessment.
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Coordination and Follow-up Committee Responsibilities.
Unit 3:
Promotional Activities for Events and Conferences:
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Marketing the conference.
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Factors attracting participants.
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Promotion and advertisement of events or conferences.
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Steps needed for the promotion and marketing of the event or conference.
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Setting a plan for the promotion of events and conferences.
Unit 4:
The Different Functions for Managing Events and Conferences:
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The official airline carrier.
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Arrangements for accommodation.
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Conference registration process.
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Social programs.
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Public relations and media.
Unit 5:
The Financial Aspects of The Conference:
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Preparing the conference budget.
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Fixed expenses.
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Variable expenses.
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Conference revenues.
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Determining the registration fees.
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The financial committee.