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Internal Communications



This training program is designed to elevate employees' proficiency in communicating effectively within the organization. It strives to nurture a culture of openness, involvement, and unity, with the ultimate goal of enhancing internal communication dynamics and propelling overall organizational achievement.

Program Objectives:

At the end of this program, participants will be able to:

  • Understand how workplace culture is developed, how to develop it and how to put a value on it.

  • Understand the communication tools needed to create a “can do” attitude among colleagues.

  • Generate a universal willingness for the company or organization to succeed, especially by generating new ideas.

  • Provide better customer focus and service.

  • Develop tools and techniques for identifying resistance to change and managing it.

Targeted Audience:

  • HR Staff.

  • Managers.

  • Supervisors.

  • Team Leaders.

  • All Employees Among All Departments and Levels.

Program Outlines:

Unit 1:

Assessing an Organisation’s Culture:

  • The role of internal communications.

  • Identifying an organization’s culture – definitions and models.

  • Building a shared vision.

  • The internal communications audit.

  • Who sets the culture?

  • Objective setting.

  • Personal presentation exercise.

Unit 2:

Understanding the Needs of Individuals:

  • Internal communications strategy.

  • The relationship between Human Resources and Public Relations.

  • Resistance to change.

  • Understanding how individuals are affected by the change.

  • The role of managers in internal communications programs.

  • Personal presentation exercise.

Unit 3:

Using the Full Range of Communications Tools:

  • The tools for communication: from the notice board to Twitter.

  • Evaluation: how to measure success.

  • Internal communications action plan.

  • The power of brands.

  • Personal presentation exercise.

Unit 4:

How to React in a Crisis:

  • Managing internal communications in a crisis.

  • Choosing your crisis team.

  • The importance of leaders being visible.

  • Be honest and tell your colleagues first.

  • Personal presentation exercise.

Unit 5:

Maintaining and Enhancing Performance Levels:

  • Comprehensive performance assessment.

  • Boosting low morale.

  • Recognizing achievement.

  • Analysis of successful internal communications strategies.

  • How government and top companies manage messages.

  • Personal presentation exercise.

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