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Managing the Image of your Organization or Department



In the Business Image Management course, you will learn important principles of business image management. You will discover factors that can lead to poor business image and practical techniques that can help improve your organization’s image.

Course Objectives:

At the end of this course the participants will be able to:

  • Organizational Image
  • Impact of Image in the Business Environment
  • Analyzing the effectiveness of a current identity
  • How to determine what changes in Image Should be Prioritized
  • Implementing Image Change
  • Evaluating the effectiveness of Image Change.

Targeted Audience:

  • Marketing directors
  • Business owners
  • PR managers, PR Executives & Marketing Executive
  • Branding, product, design & marketing managers
  • Graphic designers in the private sector, public sector, and start-up

Course Outlines:

Unit 1: 

  • Practical Issues
  • Industry Standard Terminology
  • Industry Methodologies, Standards Best Practices
  • Business Mapping of Operations

Unit 2: 

  • Quality Assurance TQM Issues
  • What Investors Customers Really Think About Your Organization's Image?
  • The elements of your corporate identity
  • How to manage your Identity?

Unit 3: 

  • The key tasks for the Analysis team
  • How to interview outsiders and employees?
  • How to check how people see your company?
  • How to Analyze communication materials?

Unit 4: 

  • How to develop and implement an Identity Program to correct problems and improve management controls?
  • If you already have an Identity Program, How to assess its effectiveness?
  • Planning Issues
  • Flow Charts

Unit 5: 

  • Tools and Technology Issues
  • Information Technology Issues
  • Management Information Needs and Related Systems
  • Implementing Improvements

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