Euro-training Center
 Market Research In Data Analysis Techniques R1715 QR Code
Share (1) Like Download Brochure (PDF) Dates and locations

Market Research In Data Analysis Techniques

Overview:

Introduction:

This training program designed to equip participants with the essential skills and methodologies required for proficiently analyzing market data. Through this program, participants will explore a variety of techniques tailored specifically for market research purposes, enabling them to effectively interpret and derive actionable insights from complex datasets. They will gain a deeper understanding of how to leverage data analysis to inform strategic decision-making in the dynamic field of market research.

Program Objectives:

By the end of this program, participants will be able to:

  • Master fundamental data analysis techniques relevant to market research.

  • Learn to interpret and derive actionable insights from complex market datasets.

  • Understand various methodologies for analyzing market data effectively.

  • Develop proficiency in applying data analysis techniques to real-world market research scenarios.

  • Gain practical skills to inform strategic decision-making in market intelligence.

  • Acquire knowledge of advanced data analysis tools and software commonly used in market research analysis.

Targeted Audience:

  • Market research professionals seeking to enhance their data analysis skills.

  • Business analysts aiming to deepen their understanding of market research techniques.

  • Marketing executives and managers interested in leveraging data for strategic decision-making.

  • Data analysts looking to specialize in market research analysis.

  • Researchers focused on analyzing market trends and consumer behavior.

Program Outlines:

Unit 1. 

Introduction to Market Research Data Analysis Techniques:

  • Overview of fundamental concepts in data analysis.

  • Introduction to common data analysis tools and software.

  • Understanding the importance of data quality and reliability.

  • Exploring key data collection methods and sources.

Unit 2.

Exploratory Data Analysis in Market Research:

  • Techniques for exploring and summarizing data.

  • Understanding data visualization and graphical representation.

  • Identifying patterns, trends, and outliers.

  • Conducting correlation and regression analysis.

Unit 3.

Advanced Statistical Analysis in Market Research:

  • Introduction to inferential statistics and hypothesis testing.

  • Techniques for analyzing relationships between variables.

  • Understanding significance testing and confidence intervals.

  •  Utilizing advanced statistical models for predictive analysis.

Unit 4.

Qualitative Data Analysis in Market Research:

  •  Introduction to qualitative research methods and techniques.

  •  Understanding coding and thematic analysis.

  •  Techniques for analyzing textual and narrative data.

  •  Utilizing qualitative data to gain insights into consumer behavior and preferences.

Unit 5.

Reporting and Visualization of Market Research Data:

  • Effective communication of data insights and findings.

  • Techniques for creating clear and compelling data visualizations.

  • Utilizing data storytelling to engage stakeholders.

  • Importance of accuracy and transparency in data reporting.

Select training course venue