Media Creation and Innovation
Overview:
Introduction
The media and innovation landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies, and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue.
Course Objectives
At the end of this course the participants will have knowledge in:
- Management of innovation
- Behavior of competitors
- Organizational structure
- Modern media organizations
- Media roles
- Media Policy and Regulation
Targeted Audience
- Media Managers and Supervisors in the areas of personnel, marketing, sales, training, and administration.
- Managers and employees involved in media activities will also benefit from this course.
Course Outline
Unit 1:
- International Media Management
- Position innovation
- Corporate Finance and Entrepreneurship
- Marketing Management and Digital Marketing
Unit 2:
- Internet and Digital Media
- Product innovation
- Media Production
- Media Creation & Management
Unit 3:
- Innovation in media
- Different aspects of the media business
- Creating and capitalizing on media.
- Process innovation
Unit 4 and 5:
- Paradigmatic innovation
- mindset, values, and business models
- business models for online services