Media Managment
Overview:
Introduction
Media management is a branch of business administration that focuses on the development, planning, and brand building of media enterprises. This course program trains its students to develop an understanding and experience in production, marketing, finance, and operations in the field of media management.
Course Objectives
At the end of this course the participants will be able to:
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Media enterprises
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Direct or indirect distribution of media
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Value chain and core competencies
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Business models
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Product development
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The competitive advantage of media
Targeted Audience
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Media manager
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Marketing managers
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Anyone interested in the media revolution
Course Outline
Unit 1:
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Allows organizations to benefit
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Develop and implement all targeted content for various media platforms
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Fundamentals of media marketing
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Media management communications strategies
Unit 2:
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Knowledge of media production and communication
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To be thorough and pay attention to detail
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The ability to sell products and services
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Business management skills
Unit 3:
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Involvement in media production, advertising, events, product showrooms
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Media organizations and industries operate
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Benefits for suppliers and customers.
Unit 4:
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Business model
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Capturing tone as frequency
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Search optimization
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Media strategical business and marketing goals
Unit 5:
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Revision
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Workshop