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 Negotiation and Persuasion in Finance and PR F2436 QR Code
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Negotiation and Persuasion in Finance and PR



This comprehensive training program combines essential elements of financial modeling with crucial skills in public relations, negotiation, influence, and persuasion. Participants will gain a holistic understanding of financial concepts while developing the interpersonal skills necessary for effective communication and negotiation.

Program Objectives:

By the end of this programs, participants will be able to:

  • Master financial modeling techniques for strategic decision-making.

  • Enhance public relations skills for effective communication and image management.

  • Develop negotiation skills to achieve favorable outcomes in various scenarios.

  • Understand the psychology of influence and persuasion for impactful communication.

  • Integrate financial insights with effective communication and negotiation strategies.

Target Audience:

  • Finance professionals seeking to enhance their negotiation skills.

  • Marketing professionals negotiating partnerships or sponsorships.

  • Investment bankers and financial advisors improving client negotiations.

  • Sales professionals securing deals and contracts.

  • Entrepreneurs negotiating for fundraising and partnerships.

Program Outlines:

Unit 1:

Financial Modeling Fundamentals:

  • Interpreting financial statements.

  • Analyzing key financial ratios.

  • Building dynamic financial models for forecasting.

  • Evaluating cash flow projections.

  • Conducting sensitivity analysis and scenario planning.

Unit 2:

Public Relations Essentials:

  • Developing communication strategies.

  • Managing public perception.

  • Leveraging media channels effectively.

  • Crisis communication and reputation management.

  • Building and maintaining relationships with stakeholders.

Unit 3:

Negotiation Skills Mastery:

  • Understanding negotiation theories.

  • Practicing negotiation tactics.

  • Applying strategies for complex negotiations.

  • Enhancing communication and active listening skills.

  • Negotiating win-win solutions and resolving conflicts effectively.

Unit 4:

Integrating Financial Insights with Communication and Negotiation:

  • Using financial data in negotiations.

  • Communicating financial information effectively.

  • Aligning communication with organizational goals.

  • Integrating financial insights into negotiation strategies.

  • Developing negotiation approaches tailored to financial contexts.

Unit 5:

Influence and Persuasion Psychology:

  • Recognizing psychological biases.

  • Applying persuasive communication techniques.

  • Leveraging principles of influence for positive outcomes.

  • Understanding the psychology of decision-making.

  • Ethical considerations in using influence and persuasion techniques.

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