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 Oil Products Marketing R2072 QR Code
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Oil Products Marketing



This oil products marketing training course will assist you in learning how to market oil goods effectively in one of the most cutthroat markets in the world. No matter how seasoned you are as an oil marketing executive, the only quality that will set you apart in your position is your capacity to promote, market, and sell your products and services.

Your organization will benefit the most from your talents in this technically difficult industry as you advance in your career by learning how to be a better marketer. It takes more than using the data in front of you to be able to make wise marketing decisions. Finding a solution that is commercially viable—often between opposing viewpoints—is crucial.

Course Objectives

At the end of this course the participants will be able to:

  • Assemble, organize, and implement a successful and sustainable oil product marketing strategy.
  • Understand the outside forces affecting regional, national, international, local, and other markets.
  • Have a complete set of marketing tools at your disposal to create and put into practice a targeted marketing message
  • Develop a grasp of how the sector-focused media operate.
  • Take use of your knowledge of this fiercely competitive market.

Targeted Audience

  • Those who are now employed in the oil products sector and want to go into a marketing-related position
  • experienced marketing personnel who want to learn more about the industry
  • those who are fresh to the oil products sector
  • Staff and individuals involved in product distribution and pricing
  • Employees attempting to comprehend how macroeconomics and microeconomics impact their marketing activities

Course Outline

Unit 1: An Overview of Market Dynamics & Distribution Channels

  • The fundamentals of oil product marketing, including market dynamics and distribution methods
  • Common downstream products and the problems and obstacles affecting and motivating their marketing
  • defining your message, classifying your clientele into groups, and assessing the demands and expectations of each
  • How can branding make or ruin your marketing for oil products?
  • The main concerns driving each segment are upstream vs downstream.

Unit 2: Wholesale Marketing in the Oil Product Sector

  • How reseller sales, wholesale sales, and distribution networks work
  • Regarding terminal and rack sales and the AIDA model
  • Utilizing external observations and feedback, you can analyze your market using the PESTEL method.
  • Market dynamics and structures, including external and regulatory variables
  • The impact of distribution channels on the marketing mix and profitability
  • Utilizing pricing strategies and techniques accepted by the market to determine your product's positioning
  • What sets your product apart from the competition?

Unit 3:  Retail Marketing in the Downstream Oil Sector

  • To sell products to customers, retail psychology and buyer behavior strategies are used.
  • identifying and utilizing your primary brand differentiators
  • Why successful fuel, lubricant, and other downstream products depend on segmentation and placement
  • Porter's Five Forces and the marketing of retail oil products
  • Where earnings are created in the industry and how they work: marginal utility and declining returns
  • Utilizing value chain analysis to increase financial gain
  • assessing how future product innovations would affect your marketing mix

Unit 4: Integrating you Marketing Mix Across Multiple Platforms in the Oil Product Sector

  • combining marketing campaign strategies to maximize return on investment
  • expanding your social media platforms to increase client reach
  • Utilizing social media metrics to their full potential across many digital platforms
  • using digital media to contact and influence key accounts, clients, and consumers
  • Harvesting your database and generating clicks and conversions
  • constructing a fully integrated digital strategy to surprise your rivals

Unit 5: Delivering the Future

  • creating a marketing strategy that is fit for purpose and future-proof
  • showing value to your board of directors and shareholders
  • presenting a compelling commercial product while collaborating with ambassadors, pressure organizations, and opinion leaders
  • Using internal communications to improve your brand's values
  • collaborating with internal stakeholders to create a strong business case, strategy plan, and timetable for implementation

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