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Public Relations and Negotiation Skills Influence and Persuasion



This program shows how the PR fundementals are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult, and even confusing situation. Therefore, attending this program will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.

Program Objectives:

At the end of this program the participants will be able to:

  • Confidence Building and Empowerment in Persuasion

  • Enhancing Personal Persuasion Skills

  • Theory to Practice: Understanding and Applying Persuasion

  • Qualities of Successful Persuaders and Skill Development

  • Trust Building and Rapport for Persuasion

  • Effective Communication Styles and Overcoming Resistance

Targeted Audience:

  • Entrepreneurs

  • Public Relations Rookies

Program Outlines:

Unit 1:

 Fundamentals of Public Relations and Media Managements:

  • Foundations of Public Relations.

  • Public Relations Components and Planning.

  • Key Target Audiences.

  • Media Relations.

  • Traditional and New Media Outlets.

  • Effective Media Relations.

Unit 2: 

Public Relations Skills:

  • Writing for Public Relations.

  • Social Projects and Public Relations.

  • Public Relations in Social Marketing.

  • Methods of Social Public Relations.

  • Crisis Events and Plan Preparation.

  • Crisis Management and Public Outreach.

Unit 3: 

Negotiation Skills for PR:

  • Understanding the Negotiation process map, strategy, and agreement.

  • Building trust.

  • Conflict Management.

  • Prepare and engage in Negotiations.

  • Finalize Negotiations and Communicate agreements.

  • Evaluate Negotiation Processes.

Unit 4:

Managing Influence and Persuasion:

  • Understanding Influence and Persuasion

  • Analyzing the Communication Cycle

  • Exploring the Communication Pyramid

  • Harnessing the Power of Words

  • Understanding the Brain in Communication

  • Keys to Successful Public Speaking

  • Professional Dressing and Body Language

Unit 5: 

Mastering Effective Communication, Presentation, Influence, and Persuasion:

  • Presentation Organization and Preparation

  • Mastering Computer/PowerPoint Presentations

  • Pre-Presentation Preparation Essentials

  • Harnessing Personal Influence and Persuasion

  • Strategic Principles for Effective Communication Analysis

  • Implementing Communication Strategies for Personal and Organizational Success

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