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Public Relations Course and Negotiation Skills Influence and Persuasion



This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management and directly contribute to the organization’s success by enhancing their reputation and improving their relationships.
You will be shown how the fundamentals of PR are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult, and even confusing situation. Therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.

Course Objectives:

At the end of this course the participants will be able to:

  • Grow in confidence and feel more empowered during the persuasion process
  • Improve considerably their personal persuasion skills
  • Be able to understand the theory of persuasion and put this into practice
  • Explore what makes a successful persuader and how to practice these skills
  • Establish what qualities are needed and how to develop them
  • Get to grips with preparing to persuade by building trust and rapport
  • Understand the dynamics of Win-Win by appreciating what other people want
  • Be able to set clear objectives when seeking to persuade
  • Be able to apply the appropriate communication style, depending upon the situation
  • Discover how to overcome resistance and deal with difficult counterparties
  • Be able to state their case persuasively
  • Identify frequently encountered objections
  • Convince delegates that we can all present; its nerves and self-doubt that prevent us
  • Understand the qualities needed to become a competent presenter.
  • Learn how to construct and deliver proposals confidently
  • Learn how best to deal with challenging negotiations and to recognize that for some this is merely a high stakes “game”
  • Understand and through understanding learn how to master the psychological elements of negotiations
  • Learn the power of an effectively communicated “No” and when to stand your ground generally
  • Learn when it’s time to walk away but with dignity and keeping relations cordial
  • Accepting that you cant “win them all” by dealing with “defeat” gracefully, trying to preserve the relationship where possible.

Targeted Audience:

  • Entrepreneurs
  • Startup Employees
  • Public Relations Rookies

Course Outlines:

Unit 1: Introduction to Public Relations:

  • Foundations of Public Relations.
  • Public Relations Components and Planning.
  • Key Target Audiences.
  • Media Relations.
  • Traditional and New Media Outlets.
  • Effective Media Relations.

Unit 2: Public Relations Skills:

  • Writing for Public Relations.
  • Social Projects and Public Relations.
  • Public Relations in Social Marketing.
  • Methods of Social Public Relations.
  • Crisis Events and Plan Preparation.
  • Crisis Management and Public Outreach.

Unit 3: Negotiation Skills for PR:

  • Negotiations.
  • Understanding the Negotiation process map.
  • Building trust.
  • Negotiations strategy.
  • A negotiated agreement.
  • Conflict Management.
  • Prepare for Negotiations.
  • Engage in Negotiations.
  • Finalize Negotiations and Communicate agreements.
  • Evaluate Negotiation Processes.

Unit 4: Managing Influence and Persuasion:

  • Understanding influence and Persuasion.
  • Understanding the communication cycle.
  • Analyze the Communication Pyramid.
  • Know the power of words in the communication process.
  • Understanding the brain, during the communication process.
  • Understand the keys to successful public speaking
  • How to develop and present a vital speech.
  • How to dress professionally and appropriately.
  • Find out the right and wrong ways in body posture.
  • How to use your voice effectively.
  • Discover the power of illustrations and stories.
  • Learn how to overcome Public speaking fears.
  • How to listen actively and respond accordingly.
  • Know the power of influence.

Unit 5: Communicating and Presenting Effectively:

  • how to organize your presentation.
  • How to prepare and present a computer/PowerPoint presentation.
  • what to do prior to a presentation.
  • Understand the impact of Visual communication.
  • Understand the psychology of the Smile in communication.
  • How to present to a cross-cultural audience.
  • Observe what features attract an audience.
  • how to analyze your audience.
  • Using positive visual imaging.
  • How to use the telephone effectively and professionally.
  • How to an effective decision-maker, in the communication process.
  • How to use strategic communication negotiation skills.
  • Discover the 9 Keys to making an effective presentation.
  • Learn how to develop a systematic filing system.
  • Learn how to obtain good source material.

Unit 6: Applying Personal Influence and Persuasion:

  • Applying Personal Influence and Persuasion.
  • Analyze the 9 strategic principles for effective communication.
  • Apply these Communication principles into a "Pian of Action" for your life and incorporation into your Company infra-structure.
  • How to be proactive and make things happen.
  • Essential communication practices for ongoing success.

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