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Public Relations International Protocol and Events



The Public Relations International Protocol and Events program is a specialized training focusing on equipping professionals with the necessary skills and knowledge to navigate diplomatic and cultural protocols in international settings. Through hands-on exercises and case studies, individuals develop proficiency in planning, executing, and managing international events while fostering positive relationships across diverse cultural contexts.

Program Objectives:

At the end of this program the participants will be able to:

  • Explain how to behave correctly in both business and social situations

  • Describe how to interact and communicate effectively with different types of guests

  • Demonstrate appropriate personal and professional conduct

  • Plan VIP visits and formal occasions while executing the role of the ideal host

  • Apply proper communication etiquette

  • Implement different variations in protocol and etiquette from different cultures, nations, and regions

Targeted Audience:

  • Personnel officers

  • Public relations professionals

  • Events organizers

  • Personal assistants

  • Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.

Program Outlines:

Unit 1:

Exploring Public Relations: Roles, Ethics, and Law:

  • Shaping the Overall Impression

  • Reflecting the Image

  • Navigating Perception and Response

  • Ethical Standards and Moral Behavior

  • Legal Frameworks: Charter of Practice and IPR

  • Contractual and Copyright Issues

Unit 2: 

Global Media Engagement and PR Sources:

  • Consulting Firms and Media Organizations

  • Considerations for Hiring an International Consulting Firm

  • Advantages and Disadvantages of Consulting Firms

  • Public Perception and Leadership Communication

  • Leveraging Media Coverage Opportunities

  • Utilizing UNITEL and World News Service (UNS)

Unit 3: 

Six Points Created by (Frank J fkins) To Plan a Public Relations Program:

  • Evaluate the situation.

  • determining the goal.

  • Select the audience.

  • Choice of means.

  • Program Evaluation.

  • Budgets.

Unit 4:

 Public Relations, Crisis Management, and Rules of Protocol:

  • Understanding Crisis Management

  • Adaptation Strategies during Crisis

  • Evaluation, Planning, and Team Dynamics

  • Human Nature and Needs

  • Reception Skills and VIP Etiquette

  • Managing VIP Visits and International PR

Unit 5: 

Information Technology and Performance Improvement:

  • Information Network (Local International) Opportunities and Risks.

  • Email and how to deal with it.

  • The art of designing and preparing media materials.

  • Designing public relations pages on international information networks.

  • The art of public opinion and media by email.

  • Preparation of databases on international public relations.

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