Euro-training Center
 Advanced Public Relations Management for Corporations TS1905 QR Code
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Advanced Public Relations Management for Corporations

Overview:

Introduction:

This workshop explores sophisticated strategies and practices in public relations that are essential for corporations to manage their reputation, foster stakeholder relationships, and navigate complex communication landscapes. It empowers participants to implement advanced PR techniques that enhance organizational visibility and engagement.

Workshop Objectives:

By the end of this workshop, participants will be able to:

  • Develop and implement comprehensive public relations strategies tailored to corporate goals.

  • Manage corporate communications during crises effectively.

  • Utilize digital tools and analytics to enhance public relations efforts.

  • Build and maintain relationships with key stakeholders and the media.

  • Measure the impact of public relations initiatives on organizational performance.

Targeted Audience:

  • Public Relations Managers.

  • Corporate Communications Professionals.

  • Marketing and Communications Specialists.

  • Brand Managers.

  • Senior Executives involved in communication strategies.

Workshop Outline:

Unit 1:

Strategic Public Relations Planning:

  • Understanding the role of public relations in corporate strategy.

  • Techniques of conducting stakeholder analysis and audience segmentation.

  • Developing measurable PR objectives and key performance indicators (KPIs).

  • Crafting a compelling narrative that aligns with corporate values.

  • Case study on successful corporate PR campaigns.

Unit 2:

Crisis Communication Management:

  • Identifying potential crises and developing response strategies.

  • Establishing a crisis communication team and plan.

  • Effective communication during a crisis: tools and techniques.

  • Monitoring and managing media relations during crises.

  • Evaluating post-crisis performance and lessons learned.

Unit 3:

Digital PR and Measurement:

  • Leveraging digital channels for public relations and brand visibility.

  • Understanding social media dynamics and influencer partnerships.

  • Using analytics and data to measure PR effectiveness.

  • Integrating digital tools into traditional PR practices.

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