Seminar: Event Marketing

Overview:

Introduction:

Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events, it typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting, and conducting events, event marketing uses emotions and is based on the fact that people remember what they are experiencing.

Course Objectives:

At the end of this course the participants will be able to:

• Applicate to any event that helps market a product/service, idea, place, or person
• Applicate any event that communicates with a target audience
• Applicate any event which has the potential to communicate
• Develop an effective marketing strategic roadmap through a clear vision and statement of strategic intent
• Applicate for a Model for the Effectiveness of Event Marketing
• Applicate event marketing has been more widely utilized and researched

Targeted Audience:

• Manage marketing communication and brand support activities using both offline and online media
• Marketing environments and consumer behavior
• Intermediate and advanced level of Event marketing managers, Team Leaders, and Supervisors within all sectors, private and public, profit and not-for-profit
• Professionals who need to become more effective and efficient in time marketing management and planning
• Marketing environments and consumer behavior

Course Outlines:

Unit 1: How Event Marketing works?

• Events marketing is a standard for many brands in practice academic literature.
• Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility
• Co-ordinating and integrating event marketing communication activities
• Event marketing communications are exciting, creative, demanding, rewarding, and challenging.

Unit 2: Social media and event Marketing

• Social media is seen to be a very good tool to attract customers
• build potential customers and reach the target customers
• According to social media-based and Event marketing strategies are considered to be a very strong approach to building a customer community.

Unit 3: Type of Event Marketing

• Online events. 
• Virtual events.
• Livestreaming events
• Physical events.
• Trade shows
• Seminars
• Conferences