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 Strategic Brand Management R2343 QR Code
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Strategic Brand Management

Overview:

Introduction:

Strategic Brand Management is a comprehensive program designed for experienced marketing professionals who want to delve into the intricacies of building and maintaining a strong and enduring brand identity. In today's competitive business landscape, a well-managed brand is a valuable asset that can significantly impact a company's success. This program will provide participants with the knowledge and tools needed to develop effective brand strategies that resonate with their target audience and drive business growth.

Program Objectives:

By the end of this program, participants will be able to:

  • Understand the importance of brand management in modern marketing.

  • Develop a deep comprehension of brand identity and equity.

  • Create and implement strategic brand plans that align with organizational goals.

  • Analyze and adapt brand strategies in response to market dynamics.

  • Evaluate the impact of brand management on business performance.

Targeted Audience:

  • Brand Managers.

  • Marketing Managers.

  • Product Managers.

  • Small Business Owners.

  • Marketing Executives.

  • Advertising Professionals.

  • Marketing Consultants.

Program Outlines:

Unit 1:

Introduction to Brand Management:

  • Definition and evolution of brands.

  • Significance of brand management in marketing.

  • Role of branding in consumer decision-making.

  • Understanding Brand Equity and its Importance.

  • Analyzing Competitive Brand Positioning Strategies.

Unit 2:

Building and Measuring Brand Equity:

  • Brand equity components: awareness, perception, loyalty, and associations.

  • Brand equity measurement tools and techniques.

  • Strategies to enhance and leverage brand equity.

  • Assessing Brand Equity Across Different Market Segments.

  • Utilizing Brand Equity Models for Strategic Decision-Making.

Unit 3:

Developing Brand Strategies:

  • Defining brand vision, mission, and values.

  • Target audience identification and segmentation.

  • Positioning and differentiation strategies.

  • Crafting brand narratives and storytelling.

  • Conducting Competitive Analysis and Market Research.

Unit 4:

Brand Implementation and Communication:

  • Brand identity elements: logos, colors, and typography.

  • Integrated marketing communication (IMC) planning.

  • Managing brand touchpoints and consistency.

  • Digital branding and online reputation management.

  • Engaging Influencers and Brand Ambassadors for Amplified Brand Communication.

Unit 5:

Brand Performance Measurement and Adaptation:

  • Key performance indicators (KPIs) for brand success.

  • Brand audits and competitive analysis.

  • Brand crisis management and recovery strategies.

  • Adapting brand strategies to changing market conditions.

  • Implementing Customer Feedback Mechanisms for Continuous Brand Improvement.

  • Leveraging Data Analytics for Real-Time Brand Insights.

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