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Supply Market Analysis



This training program equips participants with essential skills to conduct effective supply market analysis. It empowers participants to navigate complex market landscapes with confidence.

Program Objectives:

At the end of this program, participants will be able to:

  • Understand the importance of supply market analysis in procurement and supply chain management.

  • Identify key components and sources of data for conducting supply market analysis.

  • Analyze market trends, competitor strategies, and supplier capabilities.

  • Evaluate supply market risks and opportunities to inform procurement strategies.

  • Develop actionable insights and recommendations based on supply market analysis.

Targeted Audience:

  • Procurement professionals.

  • Supply chain managers and analysts.

  • Strategic sourcing specialists.

  • Supplier relationship managers.

  • Anyone involved in making procurement decisions.

Program Outlines:

Unit 1:

Fundamentals of Supply Market Analysis:

  • Introduction to supply market analysis and its significance.

  • Key components of supply market analysis: demand analysis, supplier analysis, and market trends.

  • Methods for collecting and analyzing supply market data.

  • Tools and techniques for conducting effective supply market research.

  • Case studies illustrating the importance of supply market analysis in procurement.

Unit 2:

Data Collection and Analysis Techniques:

  • Identifying relevant data sources for supply market analysis.

  • Collecting quantitative and qualitative data on market trends, supplier performance, and competitor analysis.

  • Analyzing supply market data using statistical methods and data visualization techniques.

  • Interpreting findings to extract meaningful insights and trends.

Unit 3:

Supplier Evaluation and Capability Assessment:

  • Assessing supplier capabilities, including financial stability, production capacity, and technical expertise.

  • Conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for suppliers.

  • Evaluating supplier performance and reliability through key performance indicators (KPIs).

  • Benchmarking supplier performance against industry standards.

  • Case studies on effective supplier evaluation and capability assessment.

Unit 4:

Market Trends and Competitive Analysis:

  • Identifying and monitoring market trends affecting the supply chain.

  • Analyzing competitive landscape including market share, pricing strategies, and product differentiation.

  • Understanding the impact of emerging technologies and regulatory changes on supply markets.

  • Conducting Porter's Five Forces analysis to assess industry competitiveness.

  • Real-world examples of successful competitive analysis strategies.

Unit 5:

Risk Assessment and Mitigation Strategies:

  • Identifying supply market risks such as supplier disruptions, geopolitical factors, and economic instability.

  • Evaluating the impact of supply market risks on organizational objectives.

  • Developing risk mitigation strategies and contingency plans.

  • Implementing supplier diversification and relationship management strategies to mitigate risks.

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