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 The Art of Storytelling for Professionals M2092 QR Code
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The Art of Storytelling for Professionals



This  training program is a comprehensive initiative designed to equip participants with the essential skills and techniques needed to craft and deliver compelling narratives in a professional context. Through a blend of theoretical insights, practical exercises, and hands-on workshops, participants learn to leverage the power of storytelling to inspire, engage, and influence their audience effectively.

Program Objectives:

At the end of this program, participants will be able to:

  • Plan their story and define its parameters.

  • Utilize the public narrative framework to enhance their ability to lead others.

  • Craft a public story.

  • Employ their communication skills to captivate and persuade their audience.

  • Integrate their personal narrative with that of their business to deliver a compelling call to action.

Targeted Audience:

  • Executives and Leaders seeking to enhance their communication skills.

  • Professionals in marketing, sales, and public relations.

  • Business Owners and Entrepreneurs aiming to effectively convey their brand story.

  • Human Resource Professionals involved in employee engagement and training.

  • Employees interested in mastering the art of storytelling for professional success.

Program Outline:

Unit 1:

Storytelling and Public Narrative:

  • Definitions and keywords.

  • Scope and applicability.

  • The science of storytelling.

  • The 4 types of stories in business: Triumph, Tragedy, Tension, Transition.

  • Planning and constructing your stories.

Unit 2:

Storytelling as a Practice of Leadership:

  • The role of story in organizations.

  • Four key elements of storytelling: Style, Truth, Preparation, Delivery.

  • Motivating others to action.

  • Building trust, brand, and transmitting values.

  • Sharing knowledge and creating/sharing vision.

  • Neutralizing gossip and rumors.

Unit 3:

Storytelling and Public Narrative Design:

  • Narratives versus stories.

  • Three elements of a story: Plot, character, moral.

  • Building blocks of storytelling.

  • Translating values into actions, focusing on aspiration.

  • Different approaches to storytelling with data.

  • Portrait versus landscape storytelling.

Unit 4:

Genuine and Authentic Communication:

  • How to be genuine and authentic.

  • Introduction to communication and its levels/definitions.

  • Principles of genuine and authentic communication.

  • The 4 trends of communication and building credibility.

  • Effectively tearing down walls with communication.

  • Understanding communication's role in genuine connection.

Unit 5:

Public Speaking and Storytelling:

  • Effective story starts and ends.

  • Different plot structures for storytelling.

  • Body language and its impact on storytelling.

  • Importance of posture, hands, and feet in public speaking.

  • Enhancing engagement through eye contact and facial expressions.

  • Practical techniques for telling your story confidently.

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