The Science of Training Evaluation and ROI Measurement

Overview:

Introduction:

This training program offers a practical and structured approach to evaluating training effectiveness and measuring its return on investment (ROI). Participants will learn how to align evaluation methods with organizational goals and apply industry-standard frameworks to assess training impact at various levels.

Objectives:

By the end of the program, participants will be able to:

• Describe the key concepts and frameworks in training evaluation.

• Develop measurable learning outcomes and evaluation plans.

• Implement various levels of evaluation (reaction, learning, behavior, results).

• Use formulas to measure ROI in training initiatives.

• Recommend improvements to training based on evaluation data.

Target Audience:

• HR Managers.

• Learning and Development Specialists.

• Training Managers.

• Organizational Development Officers.

• Training Coordinators.

Program Outline:

Unit 1:

Foundations of Training Evaluation:

• Introduction to training evaluation.

• Purpose and importance of evaluating training.

• Overview of evaluation models (Kirkpatrick, Phillips).

• Criteria for effective evaluation.

• Ethical considerations in evaluation.

Unit 2:

Designing Effective Evaluation Plans:

• Setting measurable training objectives.

• Aligning evaluation with organizational goals.

• Selecting evaluation levels and tools.

• Timing and scheduling of evaluation activities.

• Integrating evaluation into the training design.

Unit 3:

Data Collection and Measurement Techniques:

• Quantitative vs. qualitative data in evaluation.

• Surveys, tests, interviews, and observations.

• Validity and reliability in measurement.

• Data coding and storage.

• Tools and technologies for data collection.

Unit 4:

Measuring Training Impact and ROI:

• Calculating costs of training.

• Identifying tangible and intangible benefits.

• ROI formulas and calculations.

• Challenges in ROI measurement.

• Presenting ROI results to stakeholders.

Unit 5:

Using Evaluation Results for Improvement:

• Interpreting evaluation data.

• Making data-driven decisions.

• Communicating findings to different audiences.

• Continuous improvement in training.

• Building a culture of evaluation.