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 Tourism Management M2231 QR Code
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Tourism Management

Overview:

Introduction:

This course provides an introduction to the tourism industry, its history, and its impact on the economy, culture, and environment. Participants will learn about the different types of tourism, the role of tourism in regional development, and the challenges and opportunities facing the tourism industry.

Course Objectives:

At the end of this course, the participants will be able to:

  • Define tourism and explain its importance to the global economy
  • Describe the different types of tourism and their impact on destinations
  • Analyze the role of tourism in regional development
  • Identify the challenges and opportunities facing the tourism industry
  • Develop strategies for managing tourism in a sustainable way

Targeted Audience:

This course is designed for Participants who are interested in a career in tourism management. It is also appropriate for Participants who are interested in learning more about the tourism industry and its impact on the global economy.

Course Outline:

Unit 1: Introduction to Tourism

  • Topic 1: What is tourism?
  • Topic 2: The history of tourism
  • Topic 3: The economic impact of tourism
  • Topic 4: The cultural impact of tourism
  • Topic 5: The environmental impact of tourism

Unit 2: The Role of Tourism in Regional Development

  • Topic 1: The role of tourism in regional development
  • Topic 2: The challenges and opportunities facing the tourism industry
  • Topic 3: Sustainable tourism

Unit 3: Marketing and Promotion of Tourism

  • Topic 1: Marketing and promotion of tourism
  • Topic 2: Destination marketing organizations
  • Topic 3: Travel and tourism advertising
  • Topic 4: Public relations and social media
  • Topic 5: Crisis management

Unit 4: Tourism Planning and Development

  • Topic 1: Tourism planning and development
  • Topic 2: Sustainable tourism planning
  • Topic 3: Tourism impact assessment
  • Topic 4: Tourism policy
  • Topic 5: Tourism law

Unit 5: Human Resources in Tourism

  • Topic 1: Human resources in tourism
  • Topic 2: Recruitment and selection
  • Topic 3: Training and development
  • Topic 4: Compensation and benefits
  • Topic 5: Employee relations

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