Strategic Stakeholder Engagement
Overview:
Introduction:
This training program offers participants a comprehensive understanding of effective stakeholder engagement strategies. It equips participants with the skills and knowledge necessary to drive successful implementation of strategic initiatives.
Program Objectives:
At the end of this program, participants will be able to:
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Understand the importance of stakeholder engagement in driving organizational change and achieving strategic objectives.
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Identify key stakeholders and their interests, expectations, and influence.
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Develop strategies for engaging and communicating with stakeholders effectively.
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Build and maintain positive relationships with stakeholders throughout the project lifecycle.
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Garner buy-in and support for strategic initiatives and organizational change.
Targeted Audience:
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Managers and team leaders.
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Project managers and change agents.
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Business leaders and executives.
Outline:
Unit 1:
Introduction to Stakeholder Engagement:
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Understanding the importance of stakeholder engagement.
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Key concepts and principles of stakeholder management.
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Identifying stakeholders and assessing their interests, expectations, and influence.
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The role of stakeholder engagement in driving organizational change and achieving strategic objectives.
Unit 2:
Stakeholder Mapping and Analysis:
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Conducting stakeholder mapping and analysis.
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Prioritizing stakeholders based on their level of influence and impact.
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Developing stakeholder engagement plans.
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Strategies for building positive relationships with stakeholders.
Unit 3:
Effective Communication and Engagement Strategies:
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Developing effective communication strategies for engaging stakeholders.
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Choosing the right communication channels and tools.
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Communicating with diverse stakeholders and managing communication barriers.
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Handling challenging stakeholders and conflict resolution.
Unit 4:
Building and Maintaining Positive Relationships:
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Building trust and credibility with stakeholders.
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Maintaining ongoing communication and engagement.
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Managing stakeholder expectations and addressing concerns.
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Strategies for resolving conflicts and overcoming resistance.
Unit 5:
Garnering Buy-in for Strategic Initiatives:
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Developing a persuasive business case for strategic initiatives.
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Engaging stakeholders in the decision-making process.
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Overcoming resistance and garnering buy-in for change.
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Monitoring and measuring stakeholder engagement and satisfaction.