Euro-training Center
 Strategic Stakeholder Engagement M2550 QR Code
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Strategic Stakeholder Engagement

Overview:

Introduction:

This training program offers participants a comprehensive understanding of effective stakeholder engagement strategies. It equips participants with the skills and knowledge necessary to drive successful implementation of strategic initiatives.

Program Objectives:

At the end of this program, participants will be able to:

  • Understand the importance of stakeholder engagement in driving organizational change and achieving strategic objectives.

  • Identify key stakeholders and their interests, expectations, and influence.

  • Develop strategies for engaging and communicating with stakeholders effectively.

  • Build and maintain positive relationships with stakeholders throughout the project lifecycle.

  • Garner buy-in and support for strategic initiatives and organizational change.

Targeted Audience:

  • Managers and team leaders.

  • Project managers and change agents.

  • Business leaders and executives.

Outline:

Unit 1:

Introduction to Stakeholder Engagement:

  • Understanding the importance of stakeholder engagement.

  • Key concepts and principles of stakeholder management.

  • Identifying stakeholders and assessing their interests, expectations, and influence.

  • The role of stakeholder engagement in driving organizational change and achieving strategic objectives.

Unit 2:

Stakeholder Mapping and Analysis:

  • Conducting stakeholder mapping and analysis.

  • Prioritizing stakeholders based on their level of influence and impact.

  • Developing stakeholder engagement plans.

  • Strategies for building positive relationships with stakeholders.

Unit 3:

Effective Communication and Engagement Strategies:

  • Developing effective communication strategies for engaging stakeholders.

  • Choosing the right communication channels and tools.

  • Communicating with diverse stakeholders and managing communication barriers.

  • Handling challenging stakeholders and conflict resolution.

Unit 4:

Building and Maintaining Positive Relationships:

  • Building trust and credibility with stakeholders.

  • Maintaining ongoing communication and engagement.

  • Managing stakeholder expectations and addressing concerns.

  • Strategies for resolving conflicts and overcoming resistance.

Unit 5:

Garnering Buy-in for Strategic Initiatives:

  • Developing a persuasive business case for strategic initiatives.

  • Engaging stakeholders in the decision-making process.

  • Overcoming resistance and garnering buy-in for change.

  • Monitoring and measuring stakeholder engagement and satisfaction.

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