Introduction:

This program shows how the PR fundementals are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult, and even confusing situation. Therefore, attending this program will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.

Program Objectives:

At the end of this program the participants will be able to:

• Confidence Building and Empowerment in Persuasion

• Enhancing Personal Persuasion Skills

• Theory to Practice: Understanding and Applying Persuasion

• Qualities of Successful Persuaders and Skill Development

• Trust Building and Rapport for Persuasion

• Effective Communication Styles and Overcoming Resistance

Targeted Audience:

• Entrepreneurs

• Public Relations Rookies

Program Outlines:

Unit 1:

 Fundamentals of Public Relations and Media Managements:

• Foundations of Public Relations.

• Public Relations Components and Planning.

• Key Target Audiences.

• Media Relations.

• Traditional and New Media Outlets.

• Effective Media Relations.

Unit 2: 

Public Relations Skills:

• Writing for Public Relations.

• Social Projects and Public Relations.

• Public Relations in Social Marketing.

• Methods of Social Public Relations.

• Crisis Events and Plan Preparation.

• Crisis Management and Public Outreach.

Unit 3: 

Negotiation Skills for PR:

• Understanding the Negotiation process map, strategy, and agreement.

• Building trust.

• Conflict Management.

• Prepare and engage in Negotiations.

• Finalize Negotiations and Communicate agreements.

• Evaluate Negotiation Processes.

Unit 4:

Managing Influence and Persuasion:

• Understanding Influence and Persuasion

• Analyzing the Communication Cycle

• Exploring the Communication Pyramid

• Harnessing the Power of Words

• Understanding the Brain in Communication

• Keys to Successful Public Speaking

• Professional Dressing and Body Language

Unit 5: 

Mastering Effective Communication, Presentation, Influence, and Persuasion:

• Presentation Organization and Preparation

• Mastering Computer/PowerPoint Presentations

• Pre-Presentation Preparation Essentials

• Harnessing Personal Influence and Persuasion

• Strategic Principles for Effective Communication Analysis

• Implementing Communication Strategies for Personal and Organizational Success