Introduction:

This program is designed to prepare participants for the certification exam only.

The CBP Certified Business Professional in Sales is a professional certification that focuses on core sales competencies within a structured business environment. Sales are the driving force behind business growth, connecting organizations with their target markets and ensuring the fulfillment of customer needs. Becoming a business professional in sales requires mastering the art of persuasion, relationship building, and strategic planning to achieve sustainable success. This training program provides participants with the knowledge and skills required to excel in modern sales environments, emphasizing customer centric strategies and professional selling techniques.

Program Objectives:

By the end of this program, participants will be able to:

Identify the core principles and methodologies of professional selling.
Gain the skills to develop customer focused strategies to enhance sales performance.
Master techniques for effective communication and relationship management.
Utilize advanced strategies to overcome sales objections and close deals.
Prepare for the CBP Sales certification exam.

Targeted Audience:

Sales professionals.
Business development managers.
Customer relationship officers.
Entrepreneurs and business owners.

Program Outline:

Unit 1:

Foundations of Professional Selling:

Key principles and ethics of professional selling.
The role of sales in business growth and customer satisfaction.
The sales cycle and its stages.
Characteristics of successful sales professionals.
How to adapt sales approaches to different customer needs.

Unit 2:

Sales Planning and Strategy:

Processes involved in setting realistic and measurable sales goals.
How to analyze market trends and customer behaviors.
Key activities involved in identifying potential customers and creating prospect lists.
Frameworks for developing personalized sales strategies for diverse markets.
Tools for monitoring and adjusting sales plans for optimal performance.

Unit 3:

Effective Communication and Relationship Building:

Techniques for active listening and understanding customer needs.
Methods for building trust and rapport with clients.
Strategies for managing customer expectations and satisfaction.
Frameworks for navigating cultural and communication differences in sales.
The importance of maintaining long term customer relationships for repeat business.

Unit 4:

Closing Sales and Overcoming Objections:

The process of identifying and addressing common sales objections.
Techniques for persuasive communication and negotiation.
Closing techniques to secure commitments effectively.
How to recognize buying signals and timing the close.

Unit 5:

CBP Sales Certification Exam Preparation:

Overview of the CBP Sales certification exam structure and key topics.
Reviewing key topics and concepts covered in the exam.
Sample exam questions and their potential answers.
Resources and materials for further study.

Note: This program is designed to prepare participants for the certification exam only.

CBP Certified Business Professional In Sales

Delegate Information

Company Information

Person Responsible for Training and Development