Introduction:

This program shows how the PR fundementals are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult, and even confusing situation. Therefore, attending this program will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.

Program Objectives:

At the end of this program the participants will be able to:

Confidence Building and Empowerment in Persuasion
Enhancing Personal Persuasion Skills
Theory to Practice: Understanding and Applying Persuasion
Qualities of Successful Persuaders and Skill Development
Trust Building and Rapport for Persuasion
Effective Communication Styles and Overcoming Resistance

Targeted Audience:

Entrepreneurs
Public Relations Rookies

Program Outlines:

Unit 1:

Fundamentals of Public Relations and Media Managements:

Foundations of Public Relations.
Public Relations Components and Planning.
Key Target Audiences.
Media Relations.
Traditional and New Media Outlets.
Effective Media Relations.

Unit 2:

Public Relations Skills:

Writing for Public Relations.
Social Projects and Public Relations.
Public Relations in Social Marketing.
Methods of Social Public Relations.
Crisis Events and Plan Preparation.
Crisis Management and Public Outreach.

Unit 3:

Negotiation Skills for PR:

Understanding the Negotiation process map, strategy, and agreement.
Building trust.
Conflict Management.
Prepare and engage in Negotiations.
Finalize Negotiations and Communicate agreements.
Evaluate Negotiation Processes.

Unit 4:

Managing Influence and Persuasion:

Understanding Influence and Persuasion
Analyzing the Communication Cycle
Exploring the Communication Pyramid
Harnessing the Power of Words
Understanding the Brain in Communication
Keys to Successful Public Speaking
Professional Dressing and Body Language

Unit 5:

Mastering Effective Communication, Presentation, Influence, and Persuasion:

Presentation Organization and Preparation
Mastering Computer/PowerPoint Presentations
Pre-Presentation Preparation Essentials
Harnessing Personal Influence and Persuasion
Strategic Principles for Effective Communication Analysis
Implementing Communication Strategies for Personal and Organizational Success

Public Relations and Negotiation Skills Influence and Persuasion